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BACHELOR OF BUSINESS COMMUNICATION

Program

STRUCTURE & CURRICULUM

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SP Jain offers a cutting-edge curriculum designed by experts and benchmarked against the world's best universities. Rigorous coursework ensures that graduates are thoroughly prepared with the knowledge and skills they need to excel as leaders in a global workplace.

Year 1: Mumbai campus

The first year focuses on business management, general education and contemporary subjects that provide a broad perspective of the environment in which business is conducted.

Years 2 and 3: Sydney campus

As students progress to their second and third years, the focus shifts to specialist communication subjects. An intensive capstone project in Year 3 concludes academic learning.

PROJECTS

A unique feature of the BBC program is the requirement to undertake a Regional Immersion Project and a Capstone Project along with other subjects.

  • Regional Immersion Project

Students undertake a self-directed project related to their area of interest. The project helps students in creating and maintaining a professional portfolio, and encourages them to work in teams, communicate with a designated mentor, and develop a good foundational understanding of how to conduct a research project. During the project, students will identify suitable frameworks, business models, and the research approaches to address business challenges within the contemporary global/regional dynamic environment.

  • Capstone Project

Learning culminates with a capstone project which enables students to apply the knowledge and skills gained in class in a real-world setting. During the project, students partner with a company to complete a project and deliver a detailed written report along with a presentation. The project gives students an opportunity to engage in self-directed learning, illustrating their skills in reading, discussion, problem identification, evaluation and research, and professional writing.

PROJECTS
ELECTIVES

ELECTIVES

In the final year of BBC (Semesters 5 and 6), students select five electives. Offerings include:

  • Intercultural Communications
  • Public Relations
  • Visual Communications
  • Professional Communication Practices
  • Social Media
  • Integrated Marketing Communications
  • Crisis Communications

PROGRAM ARCHITECTURE

To fulfil the requirements of the BBC degree, students must complete a total of 84 credits.

Core Subjects

60

Credits

Regional Immersion Project

3

CREDITS

Elective subjects

15

Credits

Capstone Project

6

CREDITS

TOTAL

84

CREDITS

 

 

ASSESSMENT METHODS

SP Jain uses a system of continuous student evaluation, rather than a single end-of-semester final examination. The assessment types for the BBC program include Individual and Group Assignments, Exams (Mid Term Examinations and End Term Examination), Quizzes, Class Participation, Simulations and Group Projects. To learn more about our assessment methods, refer to the Student Handbook.