Digital Age is transforming consumer habits. Over 80% of leaders and managers from over 200 organisations surveyed by SP Jain School of Global Management across Singapore, Sydney, Dubai and Mumbai over the past two years indicate Digital Transformation as their top priority for IT spending aiming to integrate digital technologies to deliver value to customers.
With the expected rise in such investments in digital technologies, companies need to rethink their strategies for delivering positive customer experiences to survive and grow business, writes Dr Karippur Nanda Kumar, Professor and Area Head, Information Technology, SP Jain School of Global Management, in Tabla! newspaper.
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