The Ultimate Strategic Marketing Simulation

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Markstrat is a strategic marketing simulation which offers professionals a risk-free platform to test theories and make decisions. Thanks to this marketing strategy simulation game every aspect is real: from competitive forces to the effects of sales, distribution, R&D and advertising. 
 
Each team’s actions will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.
 
Teams must plan not only for short-term profits, but also for long-term objectives; the name of the game is not just tactics, but long-term strategy
 
MarkStrat has three specialisations – B2C, B2B and Pharmaceutial (Centrx)
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•   Learn fundamental strategic marketing concepts.
•   Experience essential marketing tools, such as: marketing plan, perceptual mapping, conjoint, regression, portfolio analysis.
•   Master market and competitive analysis.
•   Combine tactical implementation with long-term strategy.
•   Broaden the long-term focus.
 

Markstrat is designed for teaching strategic marketing concepts and decisions, such as:

•   Market segmentation.
•   Product strategies.
•   Marketing mix.
•   R&D.
•   Finance.
•   HR.
•   Production.
•   Distribution.
•   Market research.
 

 Markstrat always incorporates the latest market and competitive behavior theories. Also, its model has been extensively tested by various academics, students and executives from a wide range of industries.

6 to 10 years of business activity (in 6 to 10 decision rounds)
Team against Team (industries of 4 to 6 competing teams) or Team against Computer.