When we talk about creativity in branding and marketing, we tend to think about hip, young, and mostly fast-moving consumer products. Our minds do not really move towards the real estate industry. On the contrary, even if its market can be exciting and lucrative, real estate is often seen as something more conservative and boring.

As our Master of Global Students (MGB) students found out recently, nothing can be further from the truth.

On 14 July 2017, a group of students from SP Jain’s Singapore Campus visited the Singapore office of PropertyGuru Group (PropertyGuru) at their Somerset Triple One office. Voted by consumers as “Asia’s Most Influential Brand for Online Property Search” in 2016, PropertyGuru Group helps millions of people every month find their homes.

So, what is the secret to their massive success?

Topics: Global Learning, Master of Global Business

Hospitality is much more than visual or culinary pleasantness. On 23^rd February 2017, SP Jain’s MGB students specialising in Contemporary Marketing Management visited Crowne Plaza, IHG Group to understand the function of the hospitality sector in Dubai and its influence on the country’s economy.

Topics: Industry Visit, Master of Global Business

From Learning about A New Culture to Being Part of It

Every semester, S P Jain welcomes a new batch of students to the Singapore campus. With the tri-city campus model, new students arrived at the campus after completing two semesters in Dubai and Sydney respectively. Singapore is their last stop, where they end their twelve months’ journey together.

Topics: GMBA, Singapore Campus, Master of Global Business