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SP JAIN'S EVENTS

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The Importance of Understanding your Brand Purpose and Customer – PG Students Visit Property Guru

When we talk about creativity in branding and marketing, we tend to think about hip, young, and mostly fast-moving consumer products. Our minds do not really move towards the real estate industry. On the contrary, even if its market can be exciting and lucrative, real estate is often seen as something more conservative and boring.

As our Master of Global Students (MGB) students found out recently, nothing can be further from the truth.

On 14 July 2017, a group of students from SP Jain’s Singapore Campus visited the Singapore office of PropertyGuru Group (PropertyGuru) at their Somerset Triple One office. Voted by consumers as “Asia’s Most Influential Brand for Online Property Search” in 2016, PropertyGuru Group helps millions of people every month find their homes.

So, what is the secret to their massive success?

Topics: Global Learning, Master of Global Business

BBA Jags Mumbai don Investor caps for a day at the Bombay Stock Exchange (BSE)

Did you know that the Bombay Stock Exchange (BSE) is the world’s fastest Stock Exchange? The BSE takes around 500,000 orders a second at 6 micro-seconds’ response. Home to a whopping 5800 listed companies on its exchange, the BSE is Asia’s first stock exchange listed in 1875. On July 9, 2017, it celebrated 142 years of its existence. The BSE is also the first Exchange in the country and second in the world to receive Information Security Management System Standard BS 7799-2-2002 certification for its Online Trading System (BOLT).

To help the BBA Jags get a feel of the real Investor World, Prof. Shrinivas Shikaripurkar took the Mumbai Jags over to an educational tour of this vast complex. The moment the BBA Jags reached the venue, there was a pleasant surprise in store for them: a visit to the nerve centre of the exchange, the area where all the transactions are monitored over computer screens, which is a highly-restricted zone & requires special permission to gain entry. BBA Jags were briefed about the various procedures that are followed in this sensitive area followed by which they were taken to a briefing session.

Topics: BBA, Industry Visit