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Yee Kok Wah Frankie

Adjunct Faculty

LinkedIn Profile


  • Currently pursuing Doctor of Business Administration (Golden Gate University, US).
  • Master of Business Administration, University of Birmingham (2001)
  • Bachelor of Business (Economics), Swinburne University of Technology (2004)
  • Postgraduate Diploma (Marketing), Chartered Institute of Marketing (1997)
Areas of Expertise
  • Marketing & Strategy
  • Innovation, Decision-Making & Leadership
  • Organisational Behaviour
  • Strategic Management
  • Regional Immersion Project 2
  • Leadership and Cross-Cultural Management
  • Business Acumen
  • Global Adaptability
  • Change Management

Academic Experience

  • Northumbria University, Adjunct Lecturer (15 years)
  • University of London, Adjunct Lecturer (Royal Holloway) (2 years)
  • Murdoch University, Adjunct Lecturer (15 years)
  • University of College Dublin, Adjunct Lecturer (15 years)
  • James Cook University, Adjunct Lecturer (10 years)

Corporate Experience

  • Freelance consultant and lecturer (2015-Present)
  • Strategy & Business Development Director at Asia Expat Guides Pte Ltd (2015-2020)
  • Associate Consultant at Corporate Edged Pte Ltd (2004-2005)
  • Academic Project Consultant at The Chartered Institute of Marketing (1999-2000)
  • Group Marketing Director, Don Shudar International Pte Ltd (1994-1999)

Consulting Experience

  • Far East Organisation, Strategic Marketing Planning (2016)
  • J&R Bossini Fashion Pte Ltd, Training Needs Audit (2016)
  • Maxiz Bhd Sdn, Strategy Review (2017)
  • Training Expert.com, Data, Metrics, Reporting and Analytics in HRM (2017)
  • Multimedia University (Malaysia), Strategy Review (2019)

Research Interests

  • Change management for family business
  • Strategy and Innovation for small to medium enterprise

Chapters in Books

  • Updated data for the 2nd edition of “Gaming Operations: An overview of the Industry” written by Dr Aloysius Lee (2016)

Editorial and Reviewer Activities

  • Peer Reviewed Journal Article – Strategic Management of the Geographe Wine Region by Dr Aloysius Lee (2016)

Conferences & Workshop

Organised by Singapore Press Holding

  • Career Life Cycle and Career Switch
  • Motivating a diverse workforce
  • Charting new career paths

Organised by National University of Singapore

  • Choosing the right career after graduation
  • Succeeding at job interviews

Organised by Singapore Human Resource Institute

  • Career Switch and Development


  • Higher Education Academy (UK) – awarded Associate Fellowship in 2017
  • Murdoch Learning Excellence Academy (Australia) – awarded Associate Fellowship in 2017