Associate Professor of Marketing and Neuroscience Lab Director
LinkedIn ProfileDr Nicolas Hamelin explains the role of advertising as a force for societal transformation through emotional resonance. The article explores the interplay between emotions, intentions, and memory in shaping behaviours for a safer and more enlightened world.
Dr Nicholas Hamelin writes in Easy Shiksha, “Smart education is the need of the hour to train future leaders, decision-makers, managers and technical personnel who will form the building blocks of any smart city,”
“The fundamentals of Neuroscience education focuses on acquiring the knowhow to measure a person autonomic body reaction, or in other words unconscious bodily reaction,” Dr Nicholas Hamelin writes in Higher Education Digest.
“Don’t cut corners – a diploma means nothing if you have no knowledge to back it up. Respect the planet, we only have one. Don’t let people buy your soul, do not drop your moral compass for a few dollars. Choose freedom and dignity over comfort” is Dr Nicolas Hamelin’s message for his students.
Can persuasive storytelling positively change the brand image? Dr Nicolas Hamelin answers this question and more as he talks about his co-authored research paper titled ‘Storytelling, The Scale of Persuasion and Retention: A Neuromarketing Approach’ in the Journal of Retailing and Consumer Services.
Book Chapters
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© 2024 S P Jain School of Global Management
S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.
© 2024 S P Jain School of Global Management
S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.
Name of PEI (Private Education Institution): S P Jain School of Global Management. Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG) Registration Number of PEI: 200516544Z | Period of Registration: 09 May 2023 to 08 May 2029.
© 2024 S P Jain School of Global Management
S P Jain School of Global Management Pty. Ltd. Provider Category: Institute of Higher Education. TEQSA Provider Identification: PRV12041. CRICOS Provider Code: 03335G.