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Role of Data Science and Digital Management in Modern MBA Programs


In the article published in India Today, Dr Balakrishna Grandhi, Professor of Marketing & Strategy, and Dean - Global MBA & Master of Global Business at the SP Jain School of Global Management, highlights the growing popularity of MBA specialisations in Data Science and Digital Management, citing the increasing importance of data in modern businesses.

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He underlines the industry relevance and job prospects for individuals with expertise in Data Science and Digital Management, citing roles like Data Scientists, Business Analysts, Digital Marketing Managers, CIO’s, and CDO’s.

“MBA programs with a focus on Data Science go beyond traditional business analytics. Students delve into advanced statistical analysis, machine learning, and predictive modelling. They learn to extract meaningful insights from vast datasets, enabling them to make data-driven decisions that can propel a business forward.

In addition to technical skills, Data Science MBA programs emphasise the development of critical thinking and problem-solving abilities. Graduates are well-equipped to handle the complexities of the modern business landscape, making them valuable assets to organisations seeking to harness the power of data.” writes Dr Grandhi.

To read the full article, please click here.



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