SP JAIN IN THE NEWS

Dr Bijal Oza, Assistant Professor, Director of Counseling and Coaching Center at SP Jain School of Global Management, writes an article in Shiksha, discussing the importance of building resilience among students in the post-pandemic era, emphasising the challenges they faced during the COVID-19 pandemic.

In the article, she highlights the need for society to support students in developing resilience to thrive in a fast-paced, AI-driven world.

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In the article published in Express Computer, India's IT media brand covering enterprise technology, Shalini Chandra, Professor of Information Technology, writes on the impact of technostress on employee innovation in the face of increasing technological advancements.

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In the article published in Bitcoin Insider, Prof. A Seetharaman, (Professor & Dean, Research, SP Jain School of Global Management), discusses the growing influence of Bitcoin in technological advancements and the evolving landscape of global finance potential. It also emphasises the disruption caused by Bitcoin, which is poised to challenge traditional fiat currencies like the USD.

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Dr Gary Stockport (Professor - Strategy, Dean - Executive MBA and Chair - Examinations Board, SP Jain School of Global Management) writes in ABP LIVE on how an EMBA program can equip individuals with the skills and mindset needed to excel in the future of work.

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In the article published in Poets & Quants, a resource for long-form, magazine cover-length features and profiles, Dr Gary Stockport, (Professor - Strategy, Dean - Executive MBA and Chair - Examinations Board, SP Jain School of Global Management), emphasises the strategic significance of pursuing a part-time Executive Master of Business Administration (EMBA) in today's competitive business landscape and outlines various ways in which individuals can leverage their EMBA experience for career growth.

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Dr Abhijit Dasgupta, Assistant Professor and Director - Bachelor of Data Science, at SP Jain School of Global Management, writes an article in The Tech Panda, about how Digital India has had a significant impact on sectors like financial inclusion, education, healthcare, agriculture, startups, and innovation.

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Dr Sadia Raaz, Associate Professor (IT and Research Methods), at SP Jain School of Global Management, writes an article in Techgraph, emphasising the factors influencing AI adoption in SCRM, such as integrated data management, complexity, talent, organisational agility, and disruption impact.

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In the article published in Higher Education Review,Dr Veena Jadhav, Associate Dean (Global MBA & Master of Global Business) and Associate Professor (Leadership & HRM), SP Jain School of Global Management, discusses the choice between a traditional single-campus MBA program and a multi-campus MBA program, highlighting the unique features of the latter.

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Monica Chaudhary, Associate Professor, Marketing and Acting Head, PG Programs at SP Jain School of Global Management, writes an article in Financial Express, about how Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers.

In the article, Dr Chaudhary highlights how social media marketing, including tactics like online reviews, sponsored posts, and influencer marketing, strongly impacts purchase intentions.

“User-generated content such as reviews, ratings, and testimonials are being read/heard by consumers before making a purchase decision. Social media platforms make it easy for users to share their experiences and opinions, influencing others’ purchase intentions. By using social media platforms and engaging with consumers meaningfully, businesses can build trust and increase the likelihood of a purchase,” writes Dr Chaudhary.

She adds, “Indian millennials who were younger demonstrated more favourable behavioural attitudes towards Twitter advertising than older users. Generally, younger population groups have more favourable attitudes towards social media advertising and tend to accept and utilise it more extensively.”

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