Demetris Vrontis

Scientific Journal Articles

• Galati, A., Schifani, G., Crescimanno, M., Vrontis, D. and Migliore G. (2018), “Innovation Strategies Geared Toward the Circular Economy: A Case Study of the Organic Olive-oil Industry”, Rivista di Studi sulla Sostenibilità, Vol. 8, No. 1, pp. 137-158 (ISSN 2239-1959, FrancoAngeli).
• Laurenza, E., Quintano, M., Schiavone, F. and Vrontis, D. (2018), “The Effect of Digital Technologies Adoption in Healthcare Industry: A Case Based Analysis, Business", Process Management Journal, Vol., Nos., pp., DOI: 10.1108/BPMJ-04-2017-0084 (ISSN: 1463-7154, Emerald) ABS 2*.
• Shuv-Ami, A., Vrontis, D. and Papasolomou, I. (2018), “The Antecedents and Consequences of Lovemarks: a Study of the Attitudes and Perceptions of Football Club Fans”, Global Business and Economics Review, Vol. 20, No. 4/5, pp. 612-633 (ISSN: 1097-4954, Inderscience) ABS 1*.
• Giacosa, E., Ferraris, A., Mazzoleni, A. and Vrontis D. (2018), “A Model For Testing the Relationship Between Company’s Size and Performance: a Cross Country Analysis”,
  Global Business and Economics Review, Vol. 20, No. 4/5, pp. 524-543, DOI: 10.1504/GBER.2018.10006977 (ISSN: 1097-4954, Inderscience) ABS 1*.
• Vrontis, D., El Nemar, S., Ouwaida, A. and Shams, R. (2018), “The Impact of Social Media on International Student Recruitment: The Case of Lebanon", Journal of International Education in Business, Vol. 11 Issue: 1, pp.79-103, DOI: 10.1108/JIEB-05-2017-0020 (ISSN: 2046-469X, Emerald) ABS 1*.
• Thrassou, A., Vrontis, D. and Bresciani, S. (2018), “The Agile Innovation Pendulum: Family Business Innovation and the Human, Social and Marketing Capitals”, International Studies of Management and Organization, Vol. 48, No.1, pp. 88-104, DOI: 10.1080/00208825.2018.1407086 (ISSN: 0020-8825, Taylor and Francis) ABS 2*.
• Thrassou, A., Vrontis, D. and Bresciani, S. (2018), “The Agile Innovation Pendulum: A Strategic Marketing Multicultural Model for Family Businesses”, International Studies of Management and Organization, Vol. 48, No.1, pp. 105-120 DOI: 10.1080/00208825.2018.1407178 (ISSN: 0020-8825, Taylor and Francis) ABS 2*.
• Shuv-Ami, A., Vrontis, D. and Thrassou, A. (2018), “Brand Lovemarks Scale of Sport Fans”, Journal of Promotion Management, Vol. 24. No. 2, pp. 215-232, DOI: 10.1080/10496491.2017.1360824 (ISSN: 1049-6491–Taylor & Francis).
• Shuv-Ami, A., Papasolomou, I. and Vrontis, D. (2018), “New Measure of Brand Equity Status of a Basketball Club”, Journal of Transnational Management, Vol. 23, No. 1, pp.  DOI:10.1080/15475778.2018.1426942 (ISSN: 1547-5778 – Routledge, Taylor and Francis) ABS 1*.
• Scorrano, P., Fait, M., Maizza, A. and Vrontis, D. (2018), “Online Branding Strategy for Wine Tourism Competitiveness”, International Journal of Wine Business Research, DOI: 10.1108/IJWBR-06-2017-0043 (ISSN: 1751-1062, Emerald).
• Santoro, G., Ferraris, A. and Vrontis, D. (2018), “Open Social Innovation: Towards a Refined Definition Looking to Actors and Processes”, Sinergie, Vol. 36, No. 105, pp. 25-42 (ISBN: 0393-5108, CUEIM).
• Vrontis, D., Thrassou, A. and Amirkhanpour, (2016), “B2C Smart Retailing: A Consumer-Focused Value-Based Analysis of Interactions and Synergies" Technological Forecasting and Social Change, DOI: 10.1016/j.techfore.2016.10.064, Vol. 124, pp. 271-282 (ISSN: 0040-1625 - Elsevier) ABS 3*.
• Vrontis, D., Thrassou, A., Santoro, G. and Papa A. (2017), “Ambidexterity, External Knowledge and Performance in Knowledge-Intensive Firms", Journal of Technology Transfer, DOI: 10.1007/s10961-016-9502-7, Vol. 42, No. 2, pp. 374-388 (ISSN: 0892-9912 - Springer) ABS 2*.
• Vrontis, D., Galati, A. and Fiore, M. (2017), "Editorial for the Special Issue on Agri-business", International Journal Globalisation and Small Business, Vol. 9, Nos. 2/3, 2017, pp. 81-85 (ISSN: 1479-3059, Inderscience) ABS 1*.
• Santoro, G., Vrontis, and D. Pastore, A. (2017), "External knowledge sourcing and new product development: evidence from the Italian food and beverage industry", British Food Journal, DOI: 10.1108/BFJ-02-2017-0120, Vol. 119 No. 11, pp. 2373-2387 (ISSN: ISSN: 0007-070X – Emerald) ABS 1*.
• Christofi, M., Leonidou, E. and Vrontis, D. (2017), "Marketing Research on Mergers and Acquisitions: a Systematic Review and Future Directions", International Marketing Review, DOI: 10.1108/IMR-03-2015-0100, Vol. 34, No. 5, pp 629-651 (ISSN: 0265-1335-Emerald) ABS 3*.
• Santoro, G., Vrontis, D., Thrassou, and Dezi, L. (2017), “The Internet of Things: Building Knowledge Management Systems for Open Innovation and Knowledge Management Capacity”, Technological Forecasting and Social Change, DOI: 10.1016/j.techfore.2017.02.034 (ISSN: 0040-1625 - Elsevier) ABS 3*.
• Tarba, S., Czinkota, M. and Vrontis, D. (2017), "Editorial for the Special Issue on Collaborative Entry Modes", International Marketing Review, DOI: 10.1108/IMR-01-2017-0004, Vol. 34 Iss. 1, pp 2-4: (ISSN: 0265-1335-Emerald) ABS 3*.
• Yipeng, L. and Vrontis, D., (2017), “Emerging Market Firms Venturing into Advanced Economies: The Role of Context”, Thunderbird International Business Review, DOI: 10.1002/tie.21900, Vol 59, No. 3, pp. 255-261 (ISSN: 1096-4762, Wiley) ABS 2*.
• Chebbi H., Yahiaoui, D., Vrontis, D. and Thrassou, A. (2017), “The Impact of Ambidextrous Leadership on the Internationalization of Emerging Market Firms (EMF): The Case of India", Thunderbird International Business Review, DOI: 10.1002/tie.21882, Vol. 59, No. 3, pp. 421-436 (ISSN: 1096-4762, Wiley) ABS 2*.
• Melanthiou Y., Thrassou A., Vrontis D. (2017), “A Value-based Transcription of Student Choices into Higher Education Branding Practices”, Global Business and Economics Review, Vol. 19, No. 2, pp. 121-136 (ISSN: 1097-4954, Inderscience) ABS 1*.
• Maizza, A., Fait, M., Scorrano, P. and Vrontis, D. (2017), “Old, New and Third Wine Regions: A Consumer Perspective”, World Review of Entrepreneurship, Management & Sustainable Development, Vol. 13, Nos. 5/6, pp. 521-541 (ISSN: 1746-0573 - Inderscience) ABS 1*.
• Festa, G., Ciasullo, V.C., Vrontis, D. and Thrassou, A. (2017), “Cooperating for Competing – a Small Italian Wineries’ Internationalisation Strategy Case Study’, Global Business and Economics Review, Vol. 19, No 5, pp. 648-670 (ISSN: 1097-4954, Inderscience) ABS 1*.
• Campanella, F., Del Giudice, M., Thrassou, A. and Vrontis D. (2016), “Ambidextrous Organizations in the Banking Sector: An Empirical Verification on Banks’ Performance and Conceptual Development”, International Journal of Human Resource Management, DOI: 10.1080/09585192.2016.1239122 (ISSN: 0958-5192 Routledge, Taylor and Francis) ABS 3*.
• Vrontis, D., Thrassou, A. and Amirkhanpour, (2016), “B2C Smart Retailing: A Consumer-Focused Value-Based Analysis of Interactions and Synergies" Technological Forecasting and Social Change, DOI: 10.1016/j.techfore.2016.10.064, Vol. 124, pp. 271-282 (ISSN: 0040-1625 - Elsevier) ABS 3*.
• Di Lazzi, A., Vrontis, D., Trio, O and Melanthiou, Y. (2016), “Consumer Preference, Satisfaction and Intentional Behavior: Investigating Consumer Attitudes for Branded or Unbranded Products”, Journal of Transnational Management, Vol. 21, No. 2, pp. 84-98 (ISSN: 1547-5778 – Routledge, Taylor and Francis) ABS 1*.
• Vrontis, D., Tardivo, G., Bresciani, S. and Viassone, M. (2016), “The Competitiveness of the Italian Manufacturing Industry: An Attempt of Measurement”, The Journal of Knowledge Economy, DOI: 10.1007/s13132-016-0397-1, Vol. 7, No. 2, (ISSN: 1868-7865- Springer).
• Vrontis, D., Bresciani, S. and Giacosa, E. (2016), “Tradition and Innovation in Italian Wine Family Businesses”, British Food Journal, Vol. 118, No. 8, pp. 1883-1897 (ISSN: ISSN: 0007-070X – Emerald) ABS 1*.
• Thrassou, A., Vrontis D., Tsakiris, Th. and Hadjistassou, C. (2016), “The Cyprus Oil & Gas Industry’s Indirect Business Effects – A Predictive Real-time Analysis”, Journal of Transnational Management, Vol. 21, No. 3, pp. 115-141 (ISSN: 1547-5778 – Routledge, Taylor and Francis) ABS 1*.  
• Cantele S., Campedelli B. and Vrontis D. (2016), “A Three-stage Model of Exporting: New Insights into SMEs’Internationalization-Performance Relationship”, International Journal of Business and Social Science, Vol. 7, No. 8, pp. 157-168 (ISSN 2219-1933 Center for Promoting Ideas, USA).
• Viassone, M., Vrontis, D. and Papasolomou, I. (2016), "The Relationship between Wine Sector and Regional Competitiveness", Global Business and Economics Review, Vol. 18, Nos 3/4, pp. 259-276 (ISSN: 1097-4954, Inderscience) ABS 1*.
• Fiore, M., Vrontis, D., Silvestri, R. and Contò, F. (2016), “Social Media and Societal Marketing: A Path for a Better Wine?” Journal of Promotional Management, Vol. 22, No. 2, pp. 268-279 (ISSN: 1049-6491 – Routledge, Taylor and Francis).  
• El Nemar, S. and Vrontis, D. (2016), “A Higher Education Student-Choice Analysis: The Case of Lebanon’, World Review of Entrepreneurship, Management & Sustainable Development, Vol. 12, No. 2/3, pp. 337-351 (ISSN: 1746-0573 - Inderscience) ABS 1*.
• Chebbi H., Yahiaoui, D., Vrontis, D. and Thrassou, A. (2015), “Building Multi-Unit Ambidextrous Organizations – A Transformative Framework”, Human Resource Management, DOI: 10.1002/hrm.21662, Vol 54, pp. 155-177 (ISSN: 1099-050X - Wiley) ABS 4*.
  This journal is listed http://www.ft.com/cms/s/2/3405a512-5cbb-11e1-8f1f-00144feabdc0.html#axzz2n3wg5l7745 as one of the 45 journals used by The Financial Times in compiling the Business School research rank, included in both the Global MBA and EMBA rankings.
• Shuv-Ami A., Thrassou A. and Vrontis D. (2015), “Fans’ Brand Commitment to Basketball Teams”, Journal of Customer Behaviour, 14, No. 4, pp. 311-329 (ISBN 1475-3928 - Westburn Publishers) ABS 1*.
• Shuv-Ami A., Thrassou A. and Vrontis D. (2015), “Contemporary Sports Club Branding - Empirical Findings on Basketball and Value-Based Conceptual Constructs”, The Marketing Review, 15, No. 4, pp. 503-524 (ISBN 1469-347X - Westburn Publishers) ABS 1/0*.
• Vrontis, D., Viassone M. and Thrassou A. (2015), “The Role and Potential of Social Networks Sites in Tertiary Education”, Sinergie, No. 97, pp. 55-82 (ISBN: 0393-5108, CUEIM).
• Festa, G., Vrontis, D. and Thrassou A. (2015), “A Value Co-creation Model for Wine Industry”, International Journal Management Practice, Vol. 8, No. 3, 247-267 (ISSN: 1477-9064, Inderscience) ABS 1*.
• Christofi, M., Vrontis, D., Kitchen, P. and Papasolomou, I. (2015) "Innovation and Cause-related Marketing Success: a Conceptual Framework and Propositions", Journal of Services Marketing, Vol. 29, No. 5, pp. 354–366, (ISSN: 0887-6045 – Emerald) ABS 2*.
• Bresciani, S., Thrassou, A. and Vrontis, D. (2015), “Determinants of Performance in the Italian Hotel Industry - An Empirical Analysis of Italy”, Global Business and Economics Review, Vol. 17, No. 1, pp. 19-34 (ISSN: 1097-4954 - Inderscience) ABS 1*.
• Rossi, M., Vrontis, D. and Thrassou, A. (2015), “Biotechnological Mergers and Acquisitions: Features, Trends and New Dynamics”, Journal of Research in Marketing and Entrepreneurship, Vol. 17, No. 1, pp. 91-109 http://dx.doi.org/10.1108/JRME-07-2014-0013 (ISSN: 1471-5201– Emerald). 
• Bresciani, S., Thrassou, A. and Vrontis, D. (2015), “Strategic R&D Internationalization in Developing Asian Countries - The Italian Experience”, World Review of Entrepreneurship, Management & Sustainable Development, Vol. 11, No. 2/3, pp. 200-216 (ISSN: 1746-0573 - Inderscience) ABS 1*.
• Contò, F., Fiore, M., Vrontis, D. and Silvestri, R. (2015), "Innovative Marketing Behaviour Determinants in Wine Smes: The Case of an Italian Wine Region", International Journal of Globalisation and Small Business, 7, No. 2, pp. 107-124, (ISSN: 1479-3059 - Inderscience) ABS 1*.
• Christofi, C., Leonidou E. and Vrontis, D. (2015), “Cause–related Marketing, Product Innovation and Extraordinary Sustainable Leadership: the Root towards Sustainability”, Global Business and Economics Review, Vol. 17, No. 1, pp. 93-111 (ISSN: 1097-4954 - Inderscience) ABS 1*.
• Conto F., Vrontis D., Fiore M. and Thrassou A. (2014), “Strengthening Regional Identities and Culture through Wine Industry Cross Border Collaboration”, British Food Journal, Vol. 116, No. 11, pp. 1788-1807 (ISSN: ISSN: 0007-070X – Emerald) ABS 1*.
• Vrontis, D., Thrassou, A., Kartakoullis, N. L. and Kriemadis, T. (2014), “Strategic Marketing Planning for Football Clubs: A Value-Based Analysis”, Journal for Global Business Advancement, Vol. 7, No. 4, pp. 355-374 (ISSN: 1746-966X-Inderscience) ABS 1*.
• Amirkhanpour M., Vrontis D. and Thrassou A. (2014), “Mobile Marketing: A Contemporary Strategic Perspective”, International Journal of Technology Marketing, 9, No. 3, pp. 252-269 (ISSN: 1741-878X -Inderscience).
• Papasolomou, I., Thrassou, A. and Vrontis D. (2014), “Marketing Public Relations: A Consumer-focused Strategic Perspective", Journal of Customer Behaviour, 13, No. 1, pp. 5-24 (ISBN 1475-3928 - Westburn Publishers) ABS 1*.
• Christofi, C., Vrontis, D. and Leonidou E. (2014), “Product Innovation and Cause-Related Marketing Success: A Conceptual Framework and a Research Agenda”,
  Marketing Intelligence and Planning, Vol. 32, No. 2, pp. 174-189 (ISSN: 0263-4503-Emerald) ABS 1*.
• Rossi, M., Vrontis, D. and Thrassou, A., (2014), “Agro Business in a Changing Competitive Environment – Campania firms’ strategic, marketing and financial choices”, World Review of Entrepreneurship, Management and Sustainable Development, 10, No. 2, pp. 321-333 (ISSN: 1746-0573 - Inderscience) ABS 1*.
• Thrassou, A., Vrontis, D. and Bresciani, S., (2014), “Strategic Reflexivity in the Hotel Industry – A Value Based Analysis”, World Review of Entrepreneurship, Management and Sustainable Development, Vol. 10, No. 3, pp. 352-371 (ISSN: 1746-0573 - Inderscience) ABS 1*.
• Kaufmann, H. R., Tsangari, H., Vrontis, D. (2012), “Inovativnost europskih malih i srednjih poduzeća: Misija još nije završena”, Ekonomska Istrazivanja, Vol. 25, No. 1, pp. 51-72 (ISSN: 1331-677X).
• Vrontis, D., Weber, Y., Yedidia Tarba, S. (2012), Mergers and Acquisitions Process: The Use of Corporate Culture Analysis, Cross Cultural Management: An International Journal, Vol. 19, No. 3, pp. 288-303 (ISSN: 1352-7606- Emerald) ABS 2*.
• Georgiou, Th. and Vrontis, D. (2013), “Wine Sector Development: Conceptual Framework towards Succession Effectiveness in Family Wineries”, Journal of Transnational Management, Vol. 18, No. 4, pp. 246-272 (ISSN: 1547-5778 – Routledge, Taylor and Francis) ABS 1*.  
• Kartakoullis, N. L., Thrassou, A., Vrontis, D. and Kriemadis, T. (2013), “Football Facility and Equipment Management”, Journal for Global Business Advancement, Vol. 6, No. 4, pp. 265-282 (ISSN: 1746-966X-Inderscience) ABS 1*.
• Rossi, M., Thrassou, A. and Vrontis D. (2013), “Football Performance and Strategic Choices in Italy and Beyond”, International Journal of Organizational Analysis, Vol. 21, No. 4, pp. 546-564 (ISSN: 1934-8835, Emerald) ABS 1*.
• Christofi, M., Kaufmann, H.R., Vrontis, D. and Leonidou, E. (2013), “Cause-Related Marketing and Strategic Agility: An integrated framework for Gaining the Competitive Advantage” World Review of Entrepreneurship, Management and Sustainable Development, Vol 9, No. 4, pp. 518-542. (ISSN: 1746-0573 - Inderscience) ABS 1*.
• Chebbi H., Yahiaoui, D., Thrassou, A. and Vrontis, D. (2013), “The Exploration Activity’s Added Value into the Innovation Process”, Global Business and Economics Review, Vol. 15, Nos. 2/3, pp. 265-278 (ISSN: 1097-4954, Inderscience) ABS 1*.
• Bresciani, S., Thrassou, A. and Vrontis, D. (2013), “Change through Innovation in Family Businesses: Evidence from an Italian Sample”, World Review of Entrepreneurship, Management and Sustainable Development, Vol. 9, No. 2, pp. 195-215 (ISSN: 1746-0573 Inderscience) ABS 1*.
• Kartakoullis, N. L., Vrontis, D., Thrassou, A. and Kriemadis, T. (2013) “Strategic Resource Planning for Football Clubs”, Journal for International Business and Entrepreneurship Development, Vol 7 No 1, pp. 1-20 (ISSN: 1549-9324-Inderscience) ABS 1*.
• Vrontis, D., Thrassou, A. Chebbi H. and Yahiaoui, D., (2012), Transcending Innovativeness towards Strategic Reflexivity, Qualitative Market Research: An International Journal, Vol. 15, No. 4, 2012, pp. 420-437 (ISSN: 1352-2752- Emerald) ABS 2*.
• Kaufmann, R., Vrontis, D. and Manakova, Y. (2012), “Perception of Luxury: Idiosyncratic Russian Consumer Culture and Identity”, European Journal of Cross-Cultural Competence and Management, Vol. 2, Nos. 3/4., pp. 209-235 (ISSN: 1758-1508 Inderscience).
• Bresciani, S., Thrassou, A. and Vrontis, D. (2012), “Human Resource Management – Practises, Performance and Strategy in the Italian Hotel Industry”, World Review of Entrepreneurship, Management and Sustainable Development, Vol. 8, No. 4, pp. 405-423 (ISSN: 1746-0573 Inderscience) ABS 1*.
• Sanchez, B. D., Kaufmann, R. and Vrontis D. (2012), “A New Organisational Memory for Cross-Cultural Knowledge Management”, Cross Cultural Management: An International Journal, 19, No. 3, pp. 336-351 (ISSN: 1352-7606- Emerald) ABS 2*.
• Thrassou, A., Vrontis, D., Kartakoullis N.L. and Kriemadis, T. (2012), “A Contemporary Marketing Communications Framework for Football Clubs”, Journal of Promotional Management, Vol. 18, No. 4, pp. 278-305 (ISSN: 1049-6491 – Routledge, Taylor and Francis).  
•  Kaufmann, R. Loureiro, S.M.C, Gianpaolo, B. and Vrontis, D. (2012), “New Consumer Role in Brand Community: from Attractiveness to an Active Member and Embedded Learning”, Qualitative Market Research: An International Journal, Vol. 15, No. 3, pp. 404-419 (ISSN: 1352-2752- Emerald) ABS 2*.
• Kaufmann, H.R., Tsangari, H. and Vrontis, D. (2012), “Innovativeness of European SMEs: Mission not yet Accomplished”, Economic Research, Vol. 25, No. 2, pp. 333-358 (ISSN: 1331-677X - Juraj Dobrila, University of Pula).
• Vrontis, D., Thrassou, A., Chebbi, H. and Yahiaoui, D. (2012), “A Preliminary Strategic Marketing Framework for New Product Development”, Journal of Transnational Management, Vol. 17, No. 1, pp. 21-44 (ISSN: 1547-5778 – Routledge, Taylor and Francis) ABS 1*.  
• Kaufmann, R., Vrontis, D., Czinkota, M. R. and Hadiono, A. (2012), “Corporate branding and Transformational Leadership in Turbulent Times” Journal of Product and Brand Management, Vol. 21, No. 3, pp. 192-204 (ISSN: 1061-0421-Emerald) ABS 1*.
  Emerald Literati Network Awards for Excellence 2013.This paper is the Outstanding Paper Award Winner at the Emerald Literati Network Awards for Excellence 2013. This award-winning paper was chosen following consultation amongst the journal’s Editors, Editorial Team and Publishers. The paper has been selected as one of the most impressive pieces of work throughout 2012.
• Rossi, M., Vrontis, D. and Thrassou A (2012), “Financing Innovation: Venture Capital Investments in Biotechnology Firms”, International Journal of Technology Marketing, Vol. 6, No. 4, pp. 355-377 (ISSN: 1741-878X, Inderscience).
• Loureiro, S., Kaufmann, R. and Vrontis, D. (2012), “Brand Emotional Connection and Loyalty”, Journal of Brand Management, Vol. 20, No. 1, pp. 13-27 (ISSN: 1350-23IX- Palgrave Macmillan) ABS 2*.
• Rossi, M., Vrontis, D. and Thrassou, A. (2012), “Wine Business in a Changing Competitive Environment - Strategic and Financial Choices of Campania Wine Firms”, International Journal of Business and Globalisation, Vol. 8, No. 1, pp. 112-130 (ISSN: 1753-3627-Inderscience) ABS 1*.
• Vrontis, D., Thrassou, A. and Rossi, M. (2011), “Italian Wine Firms: Strategic Branding and Financial Performance”, International Journal of Organisational Analysis, Vol. 19, No. 4, pp. 288-304 (ISSN: 1934-8835, Emerald) ABS 1*.
  Emerald Literati Network Awards for Excellence 2012.This paper is the Outstanding Paper Award Winner at the Emerald Literati Network Awards for Excellence 2012. This award-winning paper was chosen following consultation amongst the journal’s Editors, Editorial Team and Publishers. The paper has been selected as one of the most impressive pieces of work throughout 2011.
• Vrontis, D. and Thrassou, A. (2011) “The Renaissance of Commandaria- A Strategic Branding Prescriptive Analysis”, Journal for Global Business Advancement, Vol. 4, No. 4, pp. 302-316 (ISSN: 1746-966X-Inderscience) ABS 1*.
• Thrassou, A., Vrontis, D. and Kotabe, M. (2011), “Towards a Marketing Communications Model for Small Political Parties - A Primary Principles Strategic Perspective for Developed Countries”, Cross Cultural Management: An International Journal, Vol. 17, No. 3, pp. 263-292 (ISSN: 1352-7606- Emerald) ABS 2*.
• Singh, S., Vrontis, D. and Thrassou, A. (2011), Green Marketing and Consumer Behaviour: The Case of Gasoline Products, Journal of Transnational Management, Vol. 16, No. 2, pp. 84-106   (ISSN: 1547-5778 – Routledge, Taylor and Francis) ABS 1*.  
• Altintas, M. H., Vrontis, D. and Kaufmann, R. (2011), Internationalization, Market Forces and Domestic Sectoral Institutionalization, European Business Review, Vol. 23, No. 2, pp. 215-235 (ISSN: 0955-534X - Emerald) ABS 2*.
• Vrontis, D. and Melanthiou, Y. (2011), “Assessing Website Effectiveness of Airline Companies”, International Journal of Online Marketing, Vol. 1, No. 1, pp. 12-23 (ISSN 2156 - 1753-IGI Publishing).
  Guest Editor: Professor Philip Kotler, Northwestern University, USA
• Vrontis, D. and Priporas, C. V. (2011), “Editorial”, Journal of Brand Management, Vol. 18, No. 4-5, p. 243-244, (ISSN: 1350-23IX- Palgrave Macmillan) ABS 2*.
• Vrontis, D., Thrassou, A. and Czinkota, M. R. (2011), “Wine Marketing: A Framework for Consumer-Centred Planning”, Journal of Brand Management, Vol. 18, No. 4/5, pp. 245-263 (ISSN: 1350-23IX- Palgrave Macmillan) ABS 2*.
• Demetriou, M., Papasolomou, I. and Vrontis, D. (2010), “Cause Related Marketing: Building the Corporate Image Whilst Supporting Worthwhile Causes”, Journal of Brand Management,Vol. 17, No. 4,  pp. 266-278 (ISSN: 1350-23IX- Palgrave Macmillan) ABS 2*.
• Altintas, M. H., Gursakal, N. Vrontis, D. and Kaufmann, R. and Isin, F. B. (2010), Always-on Mobile Phone Behaviour, Impulsive and Postmodern Consumers, International Journal of Technology Marketing, Vol. 5, No. 4, pp. 328-344 (ISSN: 1741-878X, Inderscience).
• Vrontis, D., Thrassou, A. and Razali, M. Z. (2010), “Internal Marketing as an Agent of Change – Implementing a New Human Resource Information System for Malaysian Airlines”, Journal of General Management , Vol.36, No. 1, pp. 21-41 (ISSN: 0306-3070- Braybrooke Press) ABS 2*.  
• Razali, M. Z. and Vrontis, D. (2010), “The Reactions of Employees towards the Implementation of Human Resource Information Systems (HRIS) as a Planned Change Program”, Journal of Transnational Management, Vol.15, Issue 3, pp. 229 – 245 (ISSN: 1547-5778 – Routledge, Taylor and Francis Taylor and Francis) ABS 1*.  
• Vrontis, D., Thrassou, A. and Lamprianou, I. (2009), “International Marketing Adaptation versus Standardisation of Multinational Companies”, International Marketing Review, Vol. 26, Nos. 4 and 5, pp. 477-500 (ISSN: 0265-1335-Emerald) ABS 3*.
  Most read research of the last 30 years. This paper has been the top downloaded article of the past 30 years of the Journal’s with 11,000 downloads in only 3 years (International Marketing Review) existence (http://www.emeraldinsight.com/promo/imr_30.htm, accessed 07.03.2013).
• Thrassou, A. and Vrontis, D. (2009), “A New Consumer Relationship Model: The Marketing Communications Application”, Journal of Promotion Management, Volume 15, Issue 4, pp. 499-521 (ISSN: 1049-6491–Taylor & Francis).
  This paper is included in the Journal’s "Most cited articles" which includes the top 10 most cited and most read papers of the past three years. (http://www.tandfonline.com/action/showMostCitedArticles?journalCode=wjpm20#.VGt1CfmUclI, accessed 18.11.2014).
• Thrassou, A., Vrontis, D. and McDonald, M. (2009) "A Marketing Communications Framework for Small Political Parties in Developed Countries", Marketing Intelligence and Planning, Vol. 27, No. 2, pp. 268-292 (ISSN: 0263-4503-Emerald) ABS 1*.
  Emerald Literati Network Awards for Excellence 2010. This paper is the Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence 2010. This award-winning paper was chosen following consultation amongst the journal’s Editors, Editorial Team and Publishers. The paper has been selected as one of the most impressive pieces of work throughout 2009.
• Vrontis, D. and Paliwoda, S. (2008), “Branding and the Cyprus Wine Industry”, Journal of Brand Management, Vol. 16, No. 3, pp. 145-159 (ISSN: 1350-23IX - Palgrave Macmillan) ABS 2*.
• Vrontis, D. Thrassou, A. and Ching-Wei Ho (2008), “The Marketing Implications of the ‘Undesired Self” – the case of Chinese Y-Generation”, Journal for Global Business Advancement, Vol. 1, No. 4, pp. 390-408 (ISSN: 1746-966X-Inderscience) ABS 1*.
• Vrontis, D. and Pavlou, P. (2008), “The External Environment and its Effect on Strategic Marketing Planning: A Case Study for McDonald’s”, Journal of International Business and Entrepreneurship Development, Vol. 3, No. 4, pp. 289-307 (ISSN: 1549-9324-Inderscience) ABS 1*.
• Thrassou, A. and Vrontis, D. (2008), “International Strategic Marketing of the Small Construction Consultancy Firm.  The Case of Cypriot Firms”, International Journal of Entrepreneurship and Small Business, Vol. 6, No. 2, pp. 296-314 (ISSN: 1476-1297- Inderscience) ABS 2*.
• Vrontis, D., Susanti, A. and Papasolomou, I. (2008), “The Impact of Culture in TV Advertising Behaviour: An Exploratory Study in Southeast Asia”, Journal for Global Business Advancement, Vol. 1, No. 4, pp. 422-432 (ISSN: 1746-966X-Inderscience) ABS 1*.
• Vrontis, D. and Kogetsidis, H. (2008), “Environmental Analysis as a Means to Customer Satisfaction: The Case of Starbucks in Cyprus”, Journal of International Business and Entrepreneurship Development, Vol. 3, No. 3, pp. 188-204 (ISSN: 1549-9324-Inderscience) ABS 1*.
• Thrassou, A. and Vrontis, D. (2008), “Internet Marketing by SMEs: Towards Enhanced Competitiveness and Internationalisation of professional services”, International Journal of Internet Marketing and Advertising, Vol. 4, Nos. 3/4, pp. 241-261 (ISSN: 1477-5212- Inderscience) ABS 1*.
• Vrontis, D. and Thrassou, A. (2007), “A Framework towards a New Business-Consumer Relationship”, Marketing Intelligence and Planning, Vol. 25, No. 7, pp. 789-806 (ISSN: 0263-4503-Emerald) ABS 1*.
• Vrontis, D. and Thrassou, A. (2007), “Adaptation vs. Standardisation in International Marketing- The country-of-origin effect”, Journal of Innovative Marketing, 3, No. 4, pp. 7-21(ISSN: 1814-2427-Business Perspectives).
• Vrontis, D., Thrassou, A. and Melanthiou, Y. (2007), “A Contemporary Higher Education Student-Choice Model for Developed Countries”, Journal of Business Research, Vol. 60, No. 9, pp. 979-989 (ISSN: 0148-2963-Elsevier) ABS 3*.
• Vrontis, D. and Papasolomou, I. (2007), “Brand and Product Building: the Case of the Cyprus Wine Industry”, Journal of Product and Brand Management,Vol. 16, Nos 2/3, pp. 159-167 (ISSN: 1061-0421-Emerald) ABS 1*.
• Papasolomou, I. and Vrontis, D. (2007), “Building Brand Values Through Internal Marketing”, Strategic Direction, Vol. 23 No. 6, pp. 8-9 (ISSN: 0258 0543-Emerald).
• Vrontis, D., Kogetsidis, H. and Stavrou, A. (2007), “Strategic Marketing Planning: a Critical Part of Market Success”, Strategic Direction, Vol. 23 No. 4, pp. 13-15 (ISSN: 0258 0543-Emerald).
• Vrontis, D., Zbib, J. I., Ahmed, Z. U. and Abulhuda, N. (2007), “Environmental Analysis and its Impact on Enterprises: The Case of Albania”, World Journal of Management and Economics, Vol. 1, No. 1, pp. 51-59 (ISSN: 1819-8643-World Research Organisation).
• Vrontis, D., Ktoridou, D. and Melanthiou, Y. (2007), “Website Design and Development as an Effective and Efficient Promotional Tool: A Case Study in the Hotel Industry in Cyprus”, Journal of Website Promotion, Volume 2, Nos. 3/4, pp. 125-139 (ISSN: 1553-3611 - Taylor & Francis).
• Papasolomou, I. and Vrontis, D. (2006), “Using Internal Marketing to Ignite the Corporate Brand: the case of the UK Retail Bank Industry”, Journal of Brand Management, Vol. 14, Nos., 1/2, pp. 177-195 (ISSN 1350-231X-Palgrave Macmillan) ABS 2*.
• Thrassou, A. and Vrontis, D. (2006), “A Small Services Firm Marketing Communications Model for SME-Dominated Environments”, Journal of Marketing Communications, Vol. 12, No. 3, pp. 183-202 (ISSN: 1352-7266-Routlege, Taylor and Francis Group) ABS 2/1*.
• Ktoridou, D., Vrontis, D. and Yiangou, E. (2006), “Presentation Graphics, Marketing Communication & EFL: a Case Study at a Tertiary Educational Institution in Cyprus”, Journal of Innovative Marketing, Vol. 2, No. 4, pp. 153-161 (ISSN: 1814-2427-Business Perspectives).
• Vrontis, D., Thrassou, A. and Chia-Hung Wei (2006), “A Critical Evaluation of Strategic Market Entry Theories and Practices - the case of Hewlett-Packard”, Journal of International Business and Entrepreneurship Development, Vol. 3, Nos. 1/2, pp.152-170 (ISSN: 1549-9324-Inderscience) ABS 1*.
• Vrontis, D. and Kogetsides, H. (2006), “Marketing Environmental Analysis and Strategic Planning in the Services Sector”, International Journal of Management Cases, Vol. 8, No. 4, pp.36-48 (ISSN: 17416264-Pallas Press).
• Vrontis, D., Kogetsidis, H. and Stavrou, A. (2006), “Strategic Marketing Planning  for a Supplier of Liquid Food Packaging Products in Cyprus” , Journal of Business and Industrial Marketing, Vol. 21, No. 4, pp. 250-261 (ISSN: 0885-8624-Emerald) ABS 2*.
  This case was selected by Emerald as one of the very best articles that are published in Emerald Group Publishing.  A review of the paper will therefore appear in the Emerald database as well as at the ‘Strategic Direction' Journal.
  This case was identified by Emerald as a case that has reached over 7000 downloads from between 2007 and mid-2012 that brings it within Emerald’s top 150 downloaded cases ever.
• Soufani, K., Vrontis, D. and Poutziouris, P (2006), “Private Equity for Small Firms: A Conceptual Model of Adaptation versus Standardization Strategy”, International Journal of Entrepreneurship and Small Business, Vol. 3, Nos. 3/4, pp. 498-515, (ISSN: 1476-1297- Inderscience) ABS 2*.
• Vrontis, D. and Thrassou, A. (2006), “Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry”, Journal of Innovative Marketing, Vol. 2, No. 2, pp. 134-151 (ISSN: 1814-2427- Business Perspectives).
• Papasolomou, I. and Vrontis, D. (2006), “Building Corporate Branding through Internal Marketing: The Case of the UK Retail Bank Industry”, Journal of Product and Brand Management, Vol. 15, No. 1, pp. 37-47 (ISSN: 1061-0421-Emerald) ABS 2*.
  This paper was selected by Emerald as one of the very best articles that are published in Emerald Group Publishing.  A review of the paper will therefore appear in the Emerald database as well as at the ‘Strategic Direction' Journal.
  It was also selected by Emerald as one of articles for inclusion in the Emerald Reading ListAssist www.emeraldinsight.com/teaching/listassist/index.htm
  
• Vrontis, D., Thrassou, A. and Vignali, C. (2006), “Marketing Plan for Adult Soft Drinks. Shloer”, International Journal of Management Cases, Vol. 7, No. 4, pp. 5-23 (ISSN: 17416264-Pallas Press).
• Vrontis, D. (2006), “Warner EMI Music. Strategic Development for the First Decade of the New Millennium”, Journal of Innovative Marketing, Vol. 2, No. 1, pp. 67-77 (ISSN: 1814-2427- Business Perspectives).
• Vrontis, D. and Vignali, D. (2006), “A Human Resource Research Investigation in Cyprus’ Duty Free Industry”, International Journal of Entrepreneurship and Small Business, Vol. 3, Nos. 3/4, pp. 427-446, (ISSN: 1476-1297-Inderscience) ABS 2*.
• Vrontis, D. and Thrassou, A. (2006), The Country-Of-Origin Effect, on the Purchase Intention of Apparel, – Opportunities & Threats for Small Firms, International Journal of Entrepreneurship and Small Business, Vol. 3, Nos. 3/4, pp. 459-476, (ISSN: 1476-1297-Inderscience) ABS 2*.
• Vrontis, D. and Vronti, P. (2005), “Levi’s Adaptable Standards, Knowing Where and When one Size Fits All”, Strategic Direction: Marketing, June, Volume 21 No. 6, pp. 14-15 (ISSN: 0258 0543-Emerald).
• Vrontis, D. (2005), “The Creation of the AdaptStand Process in International Marketing”, Journal of Innovative Marketing, Vol. 1, No. 2, pp. 7-21, (ISSN: 1814-2427- Business Perspectives).
• Vrontis, D. and Kitchen, P. (2005), “Entry Methods and International Marketing Decision Making: An Empirical Investigation”, International Journal of Business Studies, Vol. 13, No. 1, pp. 87-110, (ISSN: 1320-7156-Edith Cowan University).
• Dimopoulou, L., Chia-Hung, W., Vrontis, D. and Stavrakis, C. (2005), “VODAFONE GROUP PLC: A Marketing Investigation of the Situational Environment” International Journal of Management Cases, Vol. 7. No. 3, pp. 62-71, (ISSN: 17416264-Pallas Press).
• Vrontis, D. and Papasolomou, I. (2005), “The Use of Entry Methods in Identifying Multinational Companies’ AdaptStand Behaviour in Foreign Markets”, Review of Business, Vol. 26, No. 1, Winter, pp.13-20 (ISSN: 0034-6454-St. John’s University).
• Vrontis, D. and Vronti, P. (2004), “LEVI STRAUSS.  An International Marketing Investigation”, Journal of Fashion Marketing and Management, Vol. 8, No. 4, pp. 389-398 (ISSN: 1361-2026-Emerald) ABS 1*.
  This paper was selected by Emerald as one of the very best articles that are published in Emerald Group Publishing.  A review of the paper will therefore appear in the Emerald database as well as at the ‘Strategic Direction' Journal.
• Vrontis, D., Vronti, P. and Vignali, C. (2004), “Mass Customisation and the Clothing Industry”, Ekonomski Pregled, Zagreb, Vol. 55, Nos. 5-6, pp. 502-512 (ISSN: 0424 7558).
• Vrontis, D. (2003), “Integrating Adaptation and Standardisation in International Marketing, The AdaptStand Modelling Process”, Journal of Marketing Management, Vol.19, No. 3-4, pp. 283-305 (ISSN: 0267-257X-Westburn Publishers) ABS 3/2*.
• Vrontis, D. and Sharp, I. (2003), “The Strategic Positioning of Coca-Cola in their Global Marketing Operation”, The Marketing Review, Vol. 3, No. 3, pp. 289-309, (ISSN: 1469–347X-Westburn Publishers) ABS 1/0*.
• Vrontis, D. (2003), “McDonald’s.  The Impact of the External Environment on its International Marketing Operations.  Standardisation, Adaptation or AdaptStandation?”  International Journal of Management Cases, Vol. 6, No. 2, pp. 30-40 (ISSN: 17416264-Pallas Press).
• Vrontis, D. (2003), “EMI and Time Warner.  The Analysis of the Industry as a Key Factor to Strategic Formulation”, International Journal of Management Cases, Vol. 6, No. 1, pp. 5-21 (ISSN: 17416264-Pallas Press).
• Vrontis, D., Vignali, D. and Vignali, C. (2002), “Vinnie’s Pizzeria.  Entering the Russian Market”, ZVONO, asopis za marketing u praksi, broj 10-25 kn, Sijecanj, pp. 40-44, (ISSN: 1333-3062).
• Vrontis, D. (2002), “Levis Strauss: Examining its Marketing Approach in the Global Arena”, Journal of Today, Vol. 1, December, pp. 177-189, (ISSN: 14501430).
• Vronti, P. and Vrontis, D. (2001), “The Future Impact of Mass Customisation in the Clothing Industry”, Management Case Quarterly, Vol. 3, No. 4, pp 35-40 (ISSN: 1354-5906-University of Gloucestershire).
• Vrontis, D. and Vignali, C. (2001), “Dairy Milk in France.  A Marketing Investigation of the Situational Environment”, British Food Journal, Vol. 103, Nos. 4/5, pp.291-296 (ISSN: 0007-070X-Emerald) ABS 1*.
• Vrontis, D. (2001), “A Human Resource Research Investigation in Cyprus’ Duty Free Industry”, Management Case Quarterly, Vol. 4, No. 3, pp. 17-27 (ISSN: 1354-5906-University of Gloucestershire).
• Vrontis, D. (2001), “Integrating Adaptation and Standardisation in International Marketing, The AdaptStand Modelling Process”, Working Paper Series, MMUBS, November (ISSN: 1471-857X-Manchester Metropolitan University).
• Vignali, C. and Vrontis, D. (2000), “A Survey Research in the U.K. Beer Industry”, British Food Journal, Vol. 102, No. 5/6, pp.371-378 (ISSN: 0007-070X-Emerald) ABS 1*.
• Vrontis, D. and Vronti, P. (2000), “Marks & Spencer.  Investigating, Analysing and Evaluating its Marketing Approach in International Markets”, Journal of The Textile Institute, Vol. 91, Part 2, No. 1, pp. 29-34 (ISSN: 0400-5000-The Textile Institute) ABS 1*.
• Vignali C. and Vrontis, D. (2000), “The Mix Map Model for Haagen Dazs Ice Cream”, Management Case Quarterly, Vol. 3, No. 3, pp. 8-25 (ISSN: 1354-5906-University of Gloucestershire).
• Vrontis, D. and Vronti, P. (2000), “Levi Strauss.  Investigating the Implemented Level of 'Vrontis' Adaptstand' Integration in International Markets”, Management Case Quarterly, Vol. 4, Nos. 1/2, pp. 4-8 (ISSN: 1354-5906-University of Gloucestershire).
• Vrontis, D., and Vignali, C. (1999), “Bass Plc. – An Assessment, Evaluation and Recommendations of Their Strategic Approach in Entering Foreign Beer Markets”, International Marketing Review, (Globalisation vs Internationalisation: a Case Study Approach), Vol. 16, No. 4/5, pp. 391-405 (ISSN: 0265-1335-Emerald) ABS 3*.
• Vrontis, D., Vignali, C. and Vignali, D. M. (1999), “An Entry Strategy Report for Dairy Crest in Germany: A Theoretical Application of Matrix Marketing”, British Food Journal, Vol. 101, No. 5/6, pp. 393-408 (ISSN: 0007-070X-Emerald) ABS 1*.
• Vrontis, D. (1998), “Strategic Assessment: The Importance of Branding in the European Beer Market”, British Food Journal, 100, No. 2, pp. 76-84 (ISSN: 0007-070X-Emerald) ABS 1*.

CONFERENCES

• Shams, R., Vrontis, D., Thrassou, A. and Christofi, M. (2018), “Quality Assurance Process Management in Transnational Education Services: A Research Note on Strategic Direction”, 11^th Annual Conference of the Euromed Academy of Business, Valetta, Malta, September 12-14, 2018, pp. 1720-1723 (ISBN: 978-9963-711-67-3). - ISI/CPCI Approved.
• Shams, R., Vrontis, D. and Zvereva, O. (2018), “Stakeholder Causal Scope: A Cross-Functional Management Model”, 11^th Annual Conference of the Euromed Academy of Business, Valetta, Malta, September 12-14, 2018, pp. 1728-1731 (ISBN: 978-9963-711-67-3). - ISI/CPCI Approved.
• Amirkhanpour, M. and Vrontis, D. (2017), "The Success Factors of Mobile Marketing via Smartphones in Retail", Proceedings of the 7th Academic International Conference on Business, Marketing and Management (AICBMM), pp. 26-27, 2017 Oxford Conference Series by FLE Learning, University of Oxford, United Kingdom
• Nakhle, S. F., Yahiaoui, D., Vrontis, D. and Naddour, F. (2017), “The Effect of Nepotism / Wasta on HR Practices in Lebanese and Tunisian Companies”, 10^th Annual Conference of the Euromed Academy of Business, Rome, Italy, September 13-15, 2017 pp. 2244-2249 (ISBN: 978-9963-711-56-7). - ISI/CPCI Approved.
• Amirkhanpour, M. and Vrontis, D.  (2017), “Multi-Channel and Omnichannel Marketing: The New Trends in Digital Marketing Communications”, 10^th Annual Conference of the Euromed Academy of Business, Rome, Italy, September 13-15, 2017 pp. 1982-1985 (ISBN: 978-9963-711-56-7). - ISI/CPCI Approved.
• Vrontis, D. (2017), “Value Co-creation: Management Challenges for Business and Society”, Sinergie - Sima 2017 Conference, University of Naples Federico II, Italy, 15-16 June 2017 (Key Note Speaker).
• Vrontis, D., Santoro, G. and Bresciani, S. (2016), “External Knowledge Sourcing and New Product Development: Evidence from the Food and Beverage Industry”, 9^th Annual Conference of the Euromed Academy of Business, Warsaw, Poland, September 14-16, 1881-1891 (ISBN: 978-9963-711-43-7). - ISI/CPCI Approved.
• Vrontis, D. Giuseppe, T., Bresciani, S. and Viassone, M. (2015), “The Measurement of Competitiveness of the Italian Manufacturing Industry”, 8th Annual Conference Of The Euromed Academy Of Business, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment, Verona, Italy, September 16-18, 2015, pp. 2413-2425 (ISBN: 978-9963-711-37-6). - ISI/CPCI approved.
• Thrassou, A., Tsakiris, T., Hadjistassou, C., and Vrontis, D. (2015), “The Indirect Business Effects Of The Cyprus Oil & Gas Industry - A Predictive Real-Time Analysis”, 8th Annual Conference Of The Euromed Academy Of Business, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment, Verona, Italy, September 16-18, 2015, pp. 2218-2236 (ISBN: 978-9963-711-37-6). - ISI/CPCI approved.
• Thrassou, A., Vrontis, D. and Papasolomou, I., “Strategic Implications of An Oil & Gas Industry Study – The Case Of Cyprus”, 8th Annual Conference Of The Euromed Academy Of Business, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment, Verona, Italy, September 16-18, 2015, pp. 22372253 (ISBN: 978-9963-711-37-6). - ISI/CPCI approved.
• Amirkhanpour, M. and Vrontis, D. (2014), "Mobile Marketing: The Invincible So-Lo-Mo Driver", 3rd Asian Business Research Conference (ABRC), INSEAD Business School, Abu Dhabi, United Arab Emirates (UAE), 15-16 September 2014, Volume 3, Number 3, pp. 14-30 (ISSN: 2227-7935).
• El Nemar, S. and Vrontis D. (2014), “What Factors do Student Choice Models Identify as Aspects of Influence over School Leavers when Selecting a University in Lebanon?”, 7th Annual Conference of the EuroMed Academy of Business, The Future of Entrepreneurship, Kristiansand, Norway, September 18-19, 2014, 621-635(ISBN: 978-9963-711-27-7) - ISI/CPCI approved.
• Maizza, M. Scorrano, P. Vrontis, D. and Thrassou, A. (2014), “Attributes Driving the Wine Choice Process, 7th Annual Conference of the EuroMed Academy of Business, The Future of Entrepreneurship, Kristiansand, Norway, September 18-19, 2014, p 1106-1115 (ISBN: 978-9963-711-27-7) - ISI/CPCI approved.
• Shuv-Ami A., Thrassou A., Vrontis D. (2014), “An Exploratory Research On Fan’s Brand Commitment To Basketball Teams”, 7^th Annual Conference of the EuroMed Academy of Business, “The Future of Entrepreneurship, Kristiansand, Norway, September 18-19, 2014, pp. 1753-1761 (ISBN: 978-9963-711-27-7) - ISI/CPCI approved.
• Christofi, M., Leonidou, E. and Vrontis, D. (2014), "Innovation and cause-related marketing success in Business-to-Business markets: a conceptual framework and propositions", 2^nd International Conference on Contemporary Marketing Issues (ICCMI), June 18-20, 2014, Athens, Greece.
• Vrontis, D. (2014), “Consumer Choice and Behavioural Patterns in the Agribusiness Sector”, University of Palermo, Palermo, Sicily, Italy, 10^th-14^th of January 2014 (Key Note Speaker).
• Amirkhanpour, M. and Vrontis, D. (2013), “Mobile Marketing: A New Concept in Business”, 2^ndInternational Conference on Emerging Research Paradigms in Business and Social Science (ERPBSS), Middlesex University Dubai, Dubai, United Arab Emirates (UAE), 26-28 November 2013, pp. 64-85 (ISBN: 978-9948-20-593-7).
• Vrontis, D. (2013), “Wine Consumer Behaviour: A Survey Investigation in the Wine Industry” ISCI-Innovative Services to Strengthen Cooperation and Internationalization between SMEs in the Field of Agro-Food Industry, University of Salento, Lecce, Italy, 18^th-20^th of November 2013 (Key Note Speaker).
• Bresciani, S., Thrassou, A. and Vrontis, D. (2013), “The Internationalization of R&D Activities to Asian Developing Countries”, 6^th Annual Conference of the EuroMed Academy of Business, Confronting Contemporary Business Challenges through Management Innovation, pp. 449-459, Estoril, Portugal, 23^rd-24^th of September 2013  (ISBN: 978-9963-711-16-1) - ISI/CPCI approved.
• Rossi, M., Vrontis, D. and Thrassou, A. (2013), “Biotechnological Mergers and Acquisitions: an Overview”, 6^th Annual Conference of the EuroMed Academy of Business, Confronting Contemporary Business Challenges through Management Innovation, pp. 1937-1948, Estoril, Portugal, 23^rd-24^th of September 2013 (ISBN: 978-9963-711-16-1) - ISI/CPCI approved.
• Vrontis, D. and Viassone, M. (2013), “When Wine Meets Territory: The Italian Scenario”, 6^th Annual Conference of the EuroMed Academy of Business, Confronting Contemporary Business Challenges through Management Innovation, pp. 2472-2483, Estoril, Portugal, 23^rd-24^th of September 2013 (ISBN: 978-9963-711-16-1) - ISI/CPCI approved.
• Amirkhanpour, M. and Vrontis, D. (2013), "Mobile Marketing: A Contemporary Strategic Perspective in Today's Turbulent Economy", ICA Global Research Conference: Cooperatives during Crisis and Post-Crisis Period (COOPCY 2013), Nicosia, Cyprus, 12th-15th of June, 2013.
• Amirkhanpour, M. and Vrontis, D. (2013), "Mobile Marketing: A New Concept in Business", Second International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS 2013), Dubai, UAE, 26th-28th of November 2013.
• Christofi, M., Leonidou, E., and Vrontis, D. (2013), ''Sustainable development within organizations: a theoretical toolbox and research propositions'', ICA Global Research Conference 2013, Cyprus, 12th - 15th of June 2013.
• Vrontis, D. (2013), “The Persistence of Scholarly Activities in an Idiosyncratic Academic World”, 3rd International Conference: Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences, Athens, Greece, 23^rd-24^th May 2013 (Key Note Speaker).
• Georgiou, Th. and Vrontis, D. (2013), “Conceptualization of a Framework, Towards Succession Effectiveness in Family Wineries: An Innovative Means for Wine Sector Development in Cyprus”, 36^th World Congress on Vine and Wine: Vine and Wine between Tradition and Modernity, Bucharest-Romania, 2^nd-7^th of June 2013.
• Bresciani, S., Thrassou, A. and Vrontis, D. (2012), “The Determinants of Performance in the Italian Hotel Industry – An Empirical Analysis”, 5^th Annual Conference of the EuroMed Academy of Business: Building New Business Models for Success through Innovation, Entrepreneurship, Competitiveness and Responsibility, pp. 191-202, Glion, Switzerland, 4^th-5^th of October 2012 (ISBN 978-9963-711-07-9) - ISI/CPCI approved.
• Georgiou, Th. and Vrontis, D. (2012), “Wine Sector Development: A conceptual Framework Towards Succession Effectiveness in Family Wineries”, 5^th Annual Conference of the EuroMed Academy of Business: Building New Business Models for Success through Innovation, Entrepreneurship, Competitiveness and Responsibility, pp. 656-576, Glion, Switzerland, 4^th-5^th of October 2012 (ISBN 978-9963-711-07-9) -ISI/CPCI approved.
• Rossi, M., Vrontis, D. and Thrassou A. (2012), “Agro Business in a Changing Competitive Environment – Campania Firms’ Strategic, Marketing and Financial Choices”, 5^th Annual Conference of the EuroMed Academy of Business: Building New Business Models for Success through Innovation, Entrepreneurship, Competitiveness and Responsibility, pp. 1379-1390, Glion, Switzerland, 4^th-5^th of October 2012 (ISBN 978-9963-711-07-9) - ISI/CPCI approved.
• Christofi, M. and Vrontis, D. (2012), “Cause-Related Marketing Success and Product Innovation: An Integrated Conceptual Framework and Research Propositions", International Conference on Contemporary Marketing Issues, June 13-15, 2012, Thessaloniki, Greece.
• Vrontis, D. (2012), “Wine Consumer Behaviour”, COBEREN (EU Project), Nicosia, Cyprus, June 07, 2012 (Key Note Speaker).
• Vrontis, D., Thrassou, A., Chebbi, H. and Yahiaoui, D. (2011), “A Preliminary Strategic Marketing Framework for New Product Development”, 4^th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era, pp. 1854-1875, Elounda, Crete, Greece, October 20-21, 2011 (ISBN: 978-9963-711-01-7) – ISI/CPCI approved.
• Bresciani, S., Thrassou, A. and Vrontis, D. (2011), “The Link Between Family Business and Innovation: Evidence from an Italian Sample”, 4^th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era, pp. 361-320, Elounda, Crete, Greece, October 20-21, 2011 (ISBN: 978-9963-711-01-7) – ISI/CPCI approved.
• Chebbi, H., Yahiaoui, D., Thrassou, A. and Vrontis, D. (2011), “The Exploration Activity’s Added Value into the Innovation Process”, 4^th Annual Conference of the EuroMed Academy of Business: Business Research Challenges in a Turbulent Era, pp. 361-375, Elounda, Crete, Greece, October 20-21, 2011 (ISBN: 978-9963-711-01-7) – ISI/CPCI approved.
• Vrontis, D., Thrassou and Pavlides, D. (2011), “The Renaissance of Commandaria - An Environmental Descriptive Analysis for Achieving a Competitive Advantage”, 9^th Annual International Conference on Marketing, Athens, Greece, July 4-7, 2011.
• Georgiou, Th., Vrontis, D. and Alexandrou, K. (2011), “Towards the Optimization of Family Owned Winery Succession”, World Congress on Vine and Wine, Porto, Portugal, June 20-27, 2011 (ISBN: 978-989-20-2449-3).
• Vrontis, D. and Thrassou (2011), “The Renaissance of Commandaria, Brand Building for Achieving Competitive Advantage”, 8th CIRCLE (Centre for International Research in Consumers Location and their Environments) Conference, Dubrovnik, Croatia, April 27-29, 2011.
• Kaufmann, R., Vrontis, D., Czinkota, M. R. and Hadiono, A. (2011) “Corporate Branding and Brand-Building Behavior: The Importance of Leadership as a Stepping Stone”, American Marketing Association, Global Marketing Special Interest Group Conference, Global Marketing Managers: Addressing Challenges posed by the Changes in Global Economy, Cancun Mexico, January 13-16, 2011.
• Vrontis, D., Thrassou, A. and Rossi, M. (2010), "Strategic Branding of Wine Firms: The Case of Campania Region, Italy", 3^rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures, Nicosia, Cyprus, November 4-5, 2010 (ISBN: 978-9963-634-83-5) – ISI/CPCI approved.
• Bresciani, S., Thrassou, A. and Vrontis, D. (2010), “Human Resource Management: Practices, Performance and Strategy in the Italian Hotel Industry", 3^rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures, Nicosia, Cyprus, November 4-5, 2010 (ISBN: 978-9963-634-83-5) – ISI/CPCI approved.
• Vrontis, D. and Gunay, G. N. (2010), "A Comparative Study between Cyprus and Turkey on Factors Influencing Young Consumers’ Wine Consumption Behaviours", 3^rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures, Nicosia, Cyprus, November 4-5, 2010 (ISBN: 978-9963-634-83-5) – ISI/CPCI approved.
• Kaufmann, H.R., Loureiro, S.M.C., Basile, G. and Vrontis, D. (2010), "New Consumer Role in Brand Community: From Attractiveness to an Active Member and Embedded Learning", 3^rd Annual Conference of the EuroMed Academy of Business, Business Development across Countries and Cultures, Nicosia, Cyprus, November 4-5, 2010 (ISBN: 978-9963-634-83-5) – ISI/CPCI approved.
• Vrontis, D. (2010), “Branding the Cypriot Rose Wine”, Rose Conference 2010, Lednice, Czech Republic, April 14, 2010 (Key Note Speaker).
• Michael C., Vrontis D. and Kaufmann H.R. (2009), “The Synergies of Diversity within the Hotel Industry: The Impact and Views of Hospitality Stakeholders”, 2^nd Annual Conference of the EuroMed Academy of Business, Managerial and Entrepreneurial Developments in the Mediterranean Area, Salerno, Italy, October 26-28 (ISBN: 978-9963-634-76-7) – ISI/CPCI approved.
• Orphanidou Y., Vrontis D. and Kaufmann H.R. (2009), “Transformation of Hospitality Curricula and its Implications for Future Managers”, 2^nd Annual Conference of the EuroMed Academy of Business, Managerial and Entrepreneurial Developments in the Mediterranean Area, Salerno, Italy, October 26-28 (ISBN: 978-9963-634-76-7) – ISI/CPCI approved.
• Vrontis, D. and Thrassou, A. (2009), “Towards a Marketing Communications Model for Small Political Parties - a Strategic Political Marketing Perspective for Developed Countries”, 14^th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus, April 23-24.
• Vrontis, D. and Melanthiou, Y. (2009), “Understanding Students' Behaviour for Choice of Higher Education and its Influence on the Communication Efforts of Higher Education Institutions”, 14^th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus, April 23-24.
• Vrontis, D. and Kountouri, P. (2008), “Wine Promotion and its affects to Customer’s Choice”, 1^st EuroMed Conference, European and Mediterranean Trends and Challenges in the 21st Century, Marseilles, France, November 17-18 – ISI/CPCI approved.
• Antoniou, A., Kaufmann, R. and Vrontis, D. (2008), “Core Culture and Strategic Behaviour of SME Owners: The Cyprus Case”, 1^st Annual Conference of the EuroMed Academy of Business, European and Mediterranean Trends and Challenges in the 21st Century, Marseilles, France, November 17-18 – ISI/CPCI approved.
• Michael, C., Kaufmann, R. and Vrontis, D. (2008), “The Cultural Diversity Phenomenon in the Hotel Industry: A Conceptual Paper”, 1^st Annual Conference of the EuroMed Academy of Business, European and Mediterranean Trends and Challenges in the 21st Century, Marseilles, France, November 17-18 – ISI/CPCI approved.
• Vrontis, D. and Paliwoda, S. (2008), “Wine Branding: Developing a Framework for the Cyprus Wine Industry”, Global Business and Technology Association, GBATA Conference, Madrid, Spain, July 8-12.
• Vrontis, D. and Paliwoda, S. (2008), “Branding and the Cyprus Wine Industry”, Academy of Wine Business Research Conference, Siena, Italy, July 17-19.
• Vrontis, D. and Paliwoda, S. (2008), “Wine Marketing: A Survey Investigation in the Cyprus Wine Industry”, CIRCLE (Centre for International Research in Consumers Location and their Environments) Conference, Nicosia, Cyprus, March 28-29.
• Ktoridou, D., Vrontis, D. and Epaminonda, E. (2007), “M-Marketing: are Consumers Receptive to this New Marketing Communication Tool?”, NGMAST IEEE International Conference and Exhibition on New Generation Mobile Applications Services and Technologies, Cardiff, Wales, UK, September 12-14, pp. 19-25.
• Ching, W. H., Chia, H. W. and Vrontis D. (2007), “International Retail Branding: The Case of Hypermarkets in Taiwan and the UK”, Global Business and Technology Association, GBATA Conference, Taiwan, July 3-7.
• Vrontis, D. (2007), “Brand-Building: The Case of the Wine Industry in Cyprus”, Fourth Annual World Congress, Academy for Global Business Advancement (AGBA), Penang, Malaysia, May 21-25.
• Thrassou A. and Vrontis D. (2006), “Internationalisation Strategy for SMEs – The Case of Cyprus’ Professional Services Firms”, 4^th Workshop on International Strategy and Cross-Cultural Management, The European Institute for Advanced Studies in Management, Toulouse, September 29-30.
• Vrontis, D. and Mesarites, A. (2006), “Branding in the Cyprus Wine Industry”, International Conference of the Global Business and Technology Association in Moscow, Russia on June 27 – July 1.
• Vrontis, D., Ktoridou, D. and Yiangou, E. (2006), “Presentation Graphics: A Bridge Between EFI Proficiency and Marketing Communication Skills”, 1^st Academy of Marketing Symposium Marketing Higher Education, Nicosia, Cyprus, January 3-5.
• Thrassou A., Vrontis D., Melanthiou Y. (2006), “A Contemporary Higher Education Student-Choice Model for the Developed Countries”, 1^st Academy of Marketing Symposium Marketing Higher Education, Nicosia, Cyprus, January 3-5.
• Thrassou, A. and Vrontis, D. (2005), “A New Symbiotic Model for the Business-Consumer Relationship and Communication”, 2nd Workshop on Relationship Marketing, The Future of Relationship Marketing, The European Institute for Advanced Studies in Management (Eiasm), Belgium, October 4-5.
• Vrontis, D. and Chia-Hung Wei, (2005), “Critical evaluation of entry strategies theories associated with developing global business- the Hewlett-Packard Case”, International Conference on Business and Information (BAI 2005), Organized by Academy of Taiwan Information System Research (ATISR), Hong Kong, July 14-15.
• Vrontis, D., Ahmed Khan, S. and Mesarides, A. (2005), “Branding in the Cyprus Wine Industry”, 10^th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus, April 8-9.
• Thrassou, A. and Vrontis, D. (2005), “An Integrated Marketing Communications System Model for Construction Consultants in Cyprus”, 10^th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus, April 8-9.
• Papasolomou, I. and Vrontis, D. (2005), “Internal Marketing as a means for building the corporate brand in the UK retail bank industry”, 10^th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus, April 8-9.
• Vrontis, D. and Ktoridou, D. (2005), Internet Marketing Technologies: The Center of Virtually All Communications”, 10^th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus, April 8-9.
• Vrontis, D and Susanti, A. (2004), “An Exploratory Study: The Impact of Culture inTV Advertising Behaviour in Southeast Asia”, Global Business and Technology Association, GBATA Conference, Cape Town, South Africa, June 8-12.
• Vrontis, D. (2004), “Contemporary Issues in Retail Management”, Centre for International Research in Consumers Location and their Environments, Leeds, UK, June 23, 2004.
• Vrontis, D. (2004), “A Questionnaire Survey in the UK: Examining Global Companies’ Marketing Approach”, The European Institute of Retailing and Services Studies (EIRASS), Prague, Czech Republic, July 10 - 13, 2004
• Vrontis, D. (2003), “Adaptation or Standardisation? -The AdaptStand Model- The Creation of a New Approach in International Marketing”, European Applied Research Conference (E ABR), Venice, Italy, June 9-13.
• Vrontis, D. and Sharp, I. (2003), “The Strategic Positioning of Coca-Cola In Their Global Marketing Operation”, European Applied Research Conference (E ABR), Venice, Italy, June 9-13.
• Vrontis D. (2003), “The AdaptStand Model in International Marketing”, Global Business and Technology Association, GBATA Conference, Budapest, Hungary, July 8-12.
• Gibbs, P., Vrontis, D. and Jones, W. (2003), “The Impact of Educational Marketing on what is Higher Education”, American Marketing Association (AMA), AMA International Marketing Educators’ Conference, undertaken in association with the Academy of Marketing (AM) Conference, Birmingham, July 8-11.
• Vrontis, D. (2002), “The AdaptStand Model, The Development of a New Approach in International Marketing”, American Marketing Association (AMA), AMA International Marketing Educators’ Conference, undertaken in association with the Academy of Marketing (AM) Conference, Nottingham, 2-5
• Vrontis, D. (2002), “The Development of the AdaptStand Modelling Process in International Marketing”, Global Conference on Business and Management, Paris, July 7-9.
• Vrontis, D. (2000), “The AdapStand Process in International Marketing”, Doctoral Symposium, The Graduate Business School, The Manchester Metropolitan University Business School, UK.
• Vrontis, D. (1999), “International Adaptation and Global Standardisation: A Vital Marketing Management Strategic Decision in Targeting International Markets”, BAM 99, Conference of British Academy of Management, Manchester, UK.
• Vrontis, D. (1999), “Global Standardisation and/or International Adaptation? A Tactical Marketing Decision for Multinational Businesses in Crossing Borders and Entering Overseas Markets”, Business and Economics Society International Conference, Gran Canaria, Canary Islands, Spain – ISI/CPCI approved.
• Vrontis, D. (1999), “Standardisation and/or Adaptation?  A Strategic Marketing Decision for U.K. Based Multinational Enterprises Gaining Optimal Results in International Markets”, Conference of Academy of Marketing, University of Sterling, Scotland, UK.
• Vrontis, D. (1999), “Standardisation or Adaptation? A Strategic Marketing Decision for Gaining Optimal Results in International Markets”, Doctoral Symposium, The Graduate Business School, The Manchester Metropolitan University Business School, UK.
• Vrontis, D. (1998), “International Adaptation or Global Standardisation?  A Critical Strategic Choice towards Success”, Doctoral Symposium, The Graduate Business School, The Manchester Metropolitan University Business School, UK.

BOOKS

• Czinkota, R.M., Kotabe, M., Vrontis, D. and Shams, R. (2019), Marketing Management, 4^th Edition, New York: Springer.
• Weber, Y., Vrontis, D., Tsoukatos E., Shams, R., and Bijaoui, S. (2019), Cross-Disciplinary Management Perspectives: Applications, Challenges and Opportunities, Bingley-UK: Emerald, Vol. 1, The Cross-disciplinary perspectives of Management Ambidexterity: Challenges and Opportunities, Emerald Publishing.
• Vrontis, D., Weber, Y., Thrassou, A., Shams, R., and Tsoukatos E. (2018), Palgrave Studies of Cross Disciplinary Business in association with EuroMed Academy of Business, Vol. 1, Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications, Palgrave Macmillan (ISBN 978-3-319-90944-8; Series ISSN 2523-8167).
• Shams, R., Vrontis, D., Weber, Y. and Tsoukatos E. (2018), The Annals of Business Research, Vol. 1, Business Models for Strategic Innovation: Cross-functional Perspectives, London and New York: Routledge - Taylor and Francis Group (ISBN: 978-0815367215). Indexed by Scopus
• Vrontis, D., Bresciani, S. and Rossi. M. (2016), Managing Globalization. New Business Models, Strategies and Innovation, UK: Cambridge Scholars Publishing (ISBN: 978-1-4438-8897-4).
• Vrontis, D., Sakka, G. and Amirkhanpour, M. (2015), Management Innovation, Entrepreneurship and Human Resource Management Practices: a Global Perspective, UK: Cambridge Scholars Publishing (ISBN 978-1-4438-7464-9).
• Vrontis, D., Tsoukatos, V. and Maizza, A. (2015), Innovative Management Perspectives on Confronting Contemporary Challenges, UK: Cambridge Scholars Publishing (ISBN 978-1-1438-7245-4).
• Vrontis, D. and Thrassou, A. (2013), Innovative Business Practices: Prevailing a Turbulent Era, UK: Cambridge Scholars Publishing (ISBN 10: 1-4438-4604-X).
• Maliotis, S., Vrontis, D. and Pavlides, D. (2011), Commandaria - Brand Development for the Creation of a Competitive Advantage / Κουμανδαρία – Ανάπτυξη Ευδιάκριτης Μάρκας για την Δημιουργία Συγκριτικού Πλεονεκτήματος, Cyprus: EuroMed Press (ISBN:  978-9963-634-99-6).
• Pavlides, D. and Vrontis, D. (2009), Wine Adoration – Everything you Need to Know about Wine / Οινολατρεία - Όλα Όσα Πρέπει να Γνωρίζετε για τον Οίνο, Nicosia: Εκδόσεις Επιφανίου (ISBN: 978- 9963-685-03-5).
• Vignali, C., Vranesevic, T. and Vrontis, D. (2008), Strategic Marketing and Retail Thought, Zagreb: Accent (ISBN: 978-953-99762-6-0).
• Vranesevic, T., Vrontis, D. and Vignali, C. (2006), Marketing and Retailing Strategy, Zagreb: Accent (ISBN: 953-99762-3-5).
• et al and Vrontis, D. (2006), Retail Fashion Marketing, The Complete Strategic Guide, Zagreb: Accent (ISBN: 953-99762-2-7).
• Vignali, C. and Vrontis, D. (2006), Global Marketing and Export Management, UK: Foxwell and Davies (ISBN: 1-905868-00-6).
• Vignali, C., Vignali, G., Vranesevic, T. and Vrontis, D. (2006), Basic Selling Skills, UK: Foxwell and Davies (ISBN: 1-905868-05-7).
• Vranesevic, T., Vignali, C. and Vrontis, D. (2004), Upravljanje Strateškim Marketingom, Zagreb: Accent (ISBN: 953-99762-00).
• Vignali, C., Vrontis, D. and Vranesevic, T. (2003), Marketing Planning: Analysis, Tactics and Strategy, UK: Foxwell and Davies (ISBN: 88-8448-007-8).
• Vrontis, D., Vignali, C. and Davies, B. (2002), STRATICS, Strategy and Tactics in Marketing, UK: Manchester Metropolitan University Press (ISBN: 0905304 446).
• Vrontis, D. and Vignali, C. (1999), An International Marketing Reader, UK: Manchester Metropolitan University Press (ISBN: 0905304 25X).
• Dana, L. P., Vignali, C. and Vrontis D. (1999), Cases for the International Marketing Reader, UK: Manchester Metropolitan University Press (ISBN: 0905304 268).

Book – Scientific Editing in Greek

• Βούζας Φ., Μαρούδας, Λ., Μπέλλου, Β. και Βρόντης Δ. (2017) Διοίκηση Ανθρωπίνων Πόρων, Εκδόσεις: Broken Hill Publishers (ISBN: 978-9963-258-31-4). Editing of the Greek version of the book: Torrington D., Hall L., Taylor S. and Atkinson, C., Human Research Management, 9^th Edition, Εκδότης: Pearson Education (ISBN: 978-0-273-78663-4).
• Βούζας Φ., Βρόντης Δ., και Μπέλλου, Β. (2016) Οργανωσιακή Συμπεριφορά, Εκδόσεις: Broken Hill Publishers (ISBN: 978-9963-258-32-1). Editing of the Greek version of the book: Uhl-Bien, M., Schermerhorn, J. R. and Osborn, R. O.  Organizational Behavior, 13^th Edition, Εκδότης: Wiley (ISBN: 13-978-1-118-51737-6).
• Τσουκάτος Ε. και Βρόντης, Δ. (2014), Μέθοδοι Έρευνας στις Επιχειρήσεις και την Οικονομία, Εκδόσεις: Δίσιγμα (ISBN: 978-0273-750-77-8).  Editing of the Greek version of the book: Saunders, M., Lewis Ph. and Thornhill A., Research Methods for Business Students, 6^th Edition, Pearson Education (ISBN: 978-960-9495-39-4).

Books (Electronic) - Approved by and indexed in: ISI Proceedings - CPCI Conference Proceedings Citation Index (Thomson Reuters)

• Vrontis, D., Weber, Y. and Tsoukatos, E. (2018), EuroMed Academy of Business Conference Book of Proceedings: Vol. 11, Research Advancements in National and Global Business Theory and Practice, Cyprus: EuroMed Press (ISSN series edition number: 2547-8516 - ISBN978-9963-711-67-3). Direct Link
• Vrontis, D., Weber, Y. and Tsoukatos, E. (2017), EuroMed Academy of Business Conference Book of Proceedings: Vol. 10, Global and National Business Theories and Practice: Bridging the Past with the Future, Cyprus: EuroMed Press (ISSN series edition number: 2547-8516 - ISBN: 978-9963-711-56-7). Direct Link
• Vrontis, D., Weber, Y. and Tsoukatos, E. (2016), EuroMed Academy of Business Conference Book of Proceedings: Vol. 9, Innovation, Entrepreneurship and Digital Ecosystems, Cyprus: EuroMed Press (ISSN series edition number: 2547-8516 - ISBN: 978-9963-711-43-7). Direct Link
• Vrontis, D., Weber, Y. and Tsoukatos, E. (2015), EuroMed Academy of Business Conference Book of Proceedings: Vol. 8, Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment, Cyprus: EuroMed Press (ISSN series edition number: 2547-8516 - ISBN: 978-9963-711-37-6). Direct Link
• Vrontis, D., Weber, Y., Tsoukatos, E. and Chebbi, H. (2015), Human Resource Practices, Strategic and Entrepreneurial Challenges: Academic and Practitioners Views, Cyprus: EuroMed Press (ISBN: 978-9963-711-32-1). Direct Link
• Vrontis, D., Weber, Y., Tsoukatos, E. and Maizza, A. (2015), Contemporary Trends and Perspectives in Wine and Agrifood Management, Cyprus: EuroMed Press (ISBN: 978-9963-711-30-7). Direct Link
• Vrontis, D. and Weber, Y (2014), EuroMed Academy of Business Conference Book of Proceedings: Vol. 7, The Future of Entrepreneurship, Cyprus: EuroMed Press (ISSN series edition number: 2547-8516 - ISBN: 978-9963-711-27-7). Direct Link
• Vrontis, D. and Weber, Y (2013), EuroMed Academy of Business Conference Book of Proceedings: Vol. 6, Confronting Contemporary Business Challenges through Management Innovation, Cyprus: EuroMed Press (ISSN series edition number: 2547-8516 - ISBN: 978-9963-711-16-1). Direct Link
• Vrontis, D. and Weber, Y (2012), EuroMed Academy of Business Conference Book of Proceedings: Vol. 5, Building New Business Models for Success through Competitiveness and Responsibility, Cyprus: EuroMed Press (ISSN series edition number: 2547-8516 - ISBN: 978-9963-711-07-9). Direct Link
• Vrontis, D. and Weber, Y (2011), EuroMed Academy of Business Conference Book of Proceedings: Vol. 4, Business Research Challenges in a Turbulent Era, Cyprus: EuroMed Press (ISSN series edition number: 2547-8516 - ISBN: 978-9963-711-01-7). Direct Link
• Vrontis, D. and Weber, Y (2010), EuroMed Academy of Business Conference Book of Proceedings: Vol. 3, Managerial and Entrepreneurial Developments in the Mediterranean Area, Cyprus: EuroMed Press (ISSN series edition number: 2547-8516 - ISBN: 978-9963-634-76-7). Direct Link
• Vrontis, D. and Weber, Y (2009), EuroMed Academy of Business Conference Book of Proceedings: Vol. 2, European and Mediterranean Trends and Challenges in the 21^st Century, Cyprus: EuroMed Press (ISSN series edition number: 2547-8516 - ISBN: 978-9963-634-58-3). Direct Link
• Vrontis, D. and Weber, Y (2008), EuroMed Academy of Business Conference Book of Proceedings: Vol. 1, Business Development across Countries and Cultures, Cyprus: EuroMed Press (ISSN series edition number: 2547-8516 - ISBN: 978-9963-634-83-5). Direct Link

Audio-Visual Presentation - CD

• Vrontis, D. (2009), “International Marketing Planning: Adaptation and Standardisation” (34 minutes of Audio-Visual Presentation, (Series Editor), in Paliwoda, S. (ed.), Exporting, International and Global Marketing Management: Beyond the Fundamentals, The Marketing & Management Collection, London: Henry Stewards Talks, Routledge (online at https://hstalks.com/t/1527/international-marketing-planning-adaptation-and-st/)

Cases/Chapters Published in Books

• Vrontis, D., Weber, Y., Thrassou, A., Shams, R., and Tsoukatos E, (2018), Editorial Introduction. In: Vrontis, D., Weber, Y., Thrassou, A., Shams, R., and Tsoukatos E. (Eds), Vol. 1, Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications, Palgrave Studies of Cross Disciplinary Business in association with EuroMed Academy of Business, Palgrave Macmillan (ISBN 978-3-319-90944-8; Series ISSN 2523-8167).
• Vrontis D., El Nemar S., Al Osta B., Azizi J.R. (2018),” Impact of Innovation and Change Management on Employees’ Performance”. In: Vrontis D., Weber Y., Thrassou A., Shams S., Tsoukatos E. (Eds), Vol. 1, Innovation and Capacity Building. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, Palgrave Macmillan (ISBN 978-3-319-90944-8; Series ISSN 2523-8167).
• Shams, R., Vrontis, D., Weber, Y. and Tsoukatos E. (2018), Editorial Note, “Cross- disciplinary Research for Cross- Functional Innovation Management”, In: Shams, R., Vrontis, D., Weber, Y. and Tsoukatos E. (Eds), Annals of Business Research, Vol. 1, Business Models for Strategic Innovation: Cross-functional Perspectives, London and New York: Routledge - Taylor and Francis Group (ISBN: 978-0815367215).
• Shams, R., Vrontis, D., Weber, Y. and Tsoukatos E. (2018), “Strategic Innovation Management: A Cross - Functional Vision to be Materialised”, In: Shams, R., Vrontis, D., Weber, Y. and Tsoukatos E. (Eds), Annals of Business Research, Vol. 1, Business Models for Strategic Innovation: Cross-functional Perspectives, London and New York: Routledge - Taylor and Francis Group, pp. 1-10 (ISBN: 978-0815367215).
• Vrontis, D., El Nemar, S. and Mallat A. (2018), “Innovative Tertiary Strategies on Improving Satisfaction Level of Students", In: Shams, R., Vrontis, D., Weber, Y. and Tsoukatos E. (Eds), Annals of Business Research, Vol. 1, Business Models for Strategic Innovation: Cross-functional Perspectives, London and New York: Routledge - Taylor and Francis Group, pp. 106-124 (ISBN: 978-0815367215).
• Shams, R., Vrontis, D., Weber, Y. and Tsoukatos E. (2018), “An Integrated Cross - Functional Model of Strategic Innovation Management in Business: The Implications of Ten Cross - Functional Business Areas”, In: Shams, R., Vrontis, D., Weber, Y. and Tsoukatos E. (Eds), Annals of Business Research, Vol. 1, Business Models for Strategic Innovation: Cross-functional Perspectives, London and New York: Routledge - Taylor and Francis Group, pp. 176-186 (ISBN: 978-0815367215).
• Christofi, M. Leonidou, E. and Vrontis D., “Innovation: A Thorough Review of the Various Perspectives”, (Eds), Vrontis, D., Sakka, G. and Amirkhanpour, M. (2015), Management Innovation, Entrepreneurship and Human Resource Management Practices: a Global Perspective, UK: Cambridge Scholars Publishing, pp. 92-110 (ISBN 978-1-4438-7464-9).
• Simillidou, A. and Vrontis D., “Buffering out the Effects of Surface Acting when Dealing with Aggressive Customers: A Review of the Existing Literature”, (Eds), Vrontis, D., Sakka, G. and Amirkhanpour, M. (2015), Management Innovation, Entrepreneurship and Human Resource Management Practices: a Global Perspective, UK: Cambridge Scholars Publishing, pp. 276-299 (ISBN 978-1-4438-7464-9).
• Sam El Nemar and Vrontis D., “Universal Recognition for the need of Marketing of Universitites”, (Eds), Vrontis, D., Sakka, G. and Amirkhanpour, M. (2015), Management Innovation, Entrepreneurship and Human Resource Management Practices: A Global Perspective, UK: Cambridge Scholars Publishing, pp. 300-322 (ISBN 978-1-4438-7464-9).
• Vrontis D. and Thrassou, A., “Brand Management in the Wine Industry”, (Eds), Charters, S. and Gallo J. (2014), Wine Business Management, Paris: Pearson, pp.163-175 (ISBN: 978-232600052-0).
• Chebbi, H., Yahiaoui, D., Vrontis, D. and Thrassou, A., “The Knowledge Hybridization: an Innovative Business Practices to Overcome the Limits of the Top-down Transfers within a Multinational Corporation”, (Eds), Vrontis, D. and Thrassou, A. (2013), Innovative Business Practices: Prevailing a Turbulent Era, UK: Cambridge Scholars Publishing, pp. 1-16 (ISBN 10: 1-4438-4604-X).
• Bresciani, S., Vrontis, D. and Thrassou, A., “Mindset and Behaviour Effect on Firm Performance”, (Eds), Vrontis, D. and Thrassou, A. (2013), Innovative Business Practices: Prevailing a Turbulent Era, UK: Cambridge Scholars Publishing, pp. 65-86 (ISBN 10: 1-4438-4604-X).
• Rossi, M., D., Vrontis, D. and Thrassou, A., “Open Innovation Systems and New Forms of Investment: Venture Capital’s Role in Innovation”, (Eds), Vrontis, D. and Thrassou, A. (2013), Innovative Business Practices: Prevailing a Turbulent Era, UK: Cambridge Scholars Publishing, pp. 168-194 (ISBN 10: 1-4438-4604-X).
• Georgiou, Th. and Vrontis, D., “Succession Effectiveness in Family Wineries: A Framework for Wine Sector Development in Cyprus”, (Eds), Vrontis, D. and Thrassou, A. (2013), Innovative Business Practices: Prevailing a Turbulent Era, UK: Cambridge Scholars Publishing, pp. 263-291 (ISBN 10: 1-4438-4604-X).
• Amirkhanpour, M. and Vrontis, D., “Mobile Marketing: A New Direct Marketing Promotional Channel”, (Eds), Vrontis, D. and Thrassou, A. (2013), Innovative Business Practices: Prevailing a Turbulent Era, UK: Cambridge Scholars Publishing, pp. 342-370 (ISBN 10: 1-4438-4604-X).
• Thrassou, A. and Vrontis, D., “The Dawn of a New Business-Consumer Relationship in Developed Countries”, (Eds), Kaufmann, R. (2011), International Consumer Behaviour: A Mosaic of Eclectic Perspectives, Lancashire, UK: Accent Press UK, pp. 305-319 (ISBN: 978-0-9562471-3-1).
• Thrassou, A., Vrontis, D. and Kokkinaki, A., “Internet Consumer Behaviour in Cyprus”, (Eds), Singh, S. (2009), Handbook of Business Practices and Growth in Emerging Markets, Singapore: World Scientific Publisher, pp. 433-452 (ISBN: 13: 978-981-279-177-1).
• Vrontis, D. and Thrassou, A., “Internationalisation of SMEs in Cyprus”, (Eds), Dana, L., Welpe, I., Han, M., and Ratten, V. (2008), Handbook of Research on European Business and Entrepreneurship: Towards a Theory of Internationalisation, UK: Edward Elgar, pp. 150-170 (ISBN: 978-1-84542-501-2).
• Vignali, C., Vranesevic, T. and Vrontis, D., “Academic Modelling”, (Eds), Vignali, C., Vranesevic, T. and Vrontis, D. (2008), Strategic Marketing and Retail Thought, Zagreb: Accent, pp. 19-39 (ISBN: 978-953-99762-6-0).
• Vignali, C., Vranesevic, T. and Vrontis, D., “Product Management”, (Eds), Vignali, C., Vranesevic, T. and Vrontis, D. (2008), Strategic Marketing and Retail Thought, Zagreb: Accent, pp. 43-66 (ISBN: 978-953-99762-6-0).
• Vignali, C., Vranesevic, T. and Vrontis, D., “Research Implications”, (Eds), Vignali, C., Vranesevic, T. and Vrontis, D. (2008), Strategic Marketing and Retail Thought, Zagreb: Accent, pp. 133-174 (ISBN: 978-953-99762-6-0).
• Vignali, C., Vranesevic, T. and Vrontis, D., “Communications”, (Eds), Vignali, C., Vranesevic, T. and Vrontis, D. (2008), Strategic Marketing and Retail Thought, Zagreb: Accent, pp. 175-200 (ISBN: 978-953-99762-6-0).
• Vignali, C., Vranesevic, T. and Vrontis, D., “Distribution”, (Eds), Vignali, C., Vranesevic, T. and Vrontis, D. (2008), Strategic Marketing and Retail Thought, Zagreb: Accent, pp. 201-231 (ISBN: 978-953-99762-6-0).
• Vignali, C., Vranesevic, T. and Vrontis, D., “Costing”, (Eds), Vignali, C., Vranesevic, T. and Vrontis, D. (2008), Strategic Marketing and Retail Thought, Zagreb: Accent, pp. 235-259 (ISBN: 978-953-99762-6-0).
• Vignali, C., Vranesevic, T. and Vrontis, D., “Segmentation, Targeting, Observation and Positioning”, (Eds), Vignali, C., Vranesevic, T. and Vrontis, D. (2008), Strategic Marketing and Retail Thought, Zagreb: Accent, pp. 301-342 (ISBN: 978-953-99762-6-0).
• Vignali, C., Vranesevic, T. and Vrontis, D., “The Planning Process”, (Eds), Vignali, C., Vranesevic, T. and Vrontis, D. (2008), Strategic Marketing and Retail Thought, Zagreb: Accent, pp. 343-391 (ISBN: 978-953-99762-6-0).
• Vignali, C. and Vrontis, D., “The Tiara Paints Experience: The Italian Job”. In: Vranesevic, T., Vignali, C., and Vrontis, D. (2006), Marketing and Retail Strategy, pp. 369-394, UK: Foxwell and Davies (ISBN: 80025 75540).
• Vrontis D. and Susanti, A., “An Exploratory Study: The Impact of Culture in TV Advertising Behaviour in Southeast Asia”, In: Delener, N. and Chao, C. (2004), Navigating Crisis and Opportunities in Global Markets: Leadership, Strategy and Governance, USA: Global Business and Technology Association, pp. 749-755 (ISBN: 1-932917-00-4).
• Vrontis D., “The AdaptStand Model in International Marketing”, In: Delener, N. and Chao, C. (2003), Challenging the Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy, USA: Global Business and Technology Association, pp. 1313-1320 (ISBN: 0-9657171-5-1).
• Davies, B., Vignali, C. and Vrontis, D., “The Tiara Paints Experience”. In: Vignali, C., Vrontis, D. and Vranesevic, T. (2003), Marketing Planning: Analysis, Tactics and Strategy, UK: Foxwell and Davies, (ISBN: 88-8448-007-8), pp. 127-148.
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• Vrontis, D. and Vignali, C., “Internationalisation to Russia: A Case Study”, In: Dana, L.P. (1999), International Entrepreneurship: An Anthology, Singapore: Nanyang Technological University-NTU, Entrepreneurship Development Centre, pp. 97-110 (ISBN: 981-04-1642-3).
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