SP JAIN IN THE NEWS

Dr Abhijit Dasgupta, Assistant Professor and Director - Bachelor of Data Science, at SP Jain School of Global Management, writes an article in The Tech Panda, about how Digital India has had a significant impact on sectors like financial inclusion, education, healthcare, agriculture, startups, and innovation.

Topics: SP Jain in the News, Faculty in the News

Dr Sadia Raaz, Associate Professor (IT and Research Methods), at SP Jain School of Global Management, writes an article in Techgraph, emphasising the factors influencing AI adoption in SCRM, such as integrated data management, complexity, talent, organisational agility, and disruption impact.

Topics: SP Jain in the News, Faculty in the News

In the article published in Higher Education Review,Dr Veena Jadhav, Associate Dean (Global MBA & Master of Global Business) and Associate Professor (Leadership & HRM), SP Jain School of Global Management, discusses the choice between a traditional single-campus MBA program and a multi-campus MBA program, highlighting the unique features of the latter.

Topics: SP Jain in the News, Faculty in the News

SP Jain Global is at the forefront of Artificial Intelligence (AI) integrated education. In an exclusive feature for PaGaLGuY, Nitish Jain (Founder & President of SP Jain Group) discusses the launch of AI focused MBA and MS programs, the school’s new partnership with California Miramar University, and the role of their newly launched AI tutor, Joshua, in reshaping the classroom.

Topics: SP Jain in the News

Monica Chaudhary, Associate Professor, Marketing and Acting Head, PG Programs at SP Jain School of Global Management, writes an article in Financial Express, about how Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers.

In the article, Dr Chaudhary highlights how social media marketing, including tactics like online reviews, sponsored posts, and influencer marketing, strongly impacts purchase intentions.

“User-generated content such as reviews, ratings, and testimonials are being read/heard by consumers before making a purchase decision. Social media platforms make it easy for users to share their experiences and opinions, influencing others’ purchase intentions. By using social media platforms and engaging with consumers meaningfully, businesses can build trust and increase the likelihood of a purchase,” writes Dr Chaudhary.

She adds, “Indian millennials who were younger demonstrated more favourable behavioural attitudes towards Twitter advertising than older users. Generally, younger population groups have more favourable attitudes towards social media advertising and tend to accept and utilise it more extensively.”

Topics: SP Jain in the News, Faculty in the News

In the article published in TravelBizmonitor.com, Tristan Chong, Professor and Area Head of Marketing, SP Jain School of Global Management, discusses the application of Persistent Homology (PH) in destination marketing, particularly in identifying target tourist groups based on their behaviour, spending patterns, and clustering.

Topics: SP Jain in the News, Faculty in the News

Bloomberg Businessweek, renowned worldwide for its authoritative business news and analysis, has ranked SP Jain School of Global Management (SP Jain Global) #7 in the Asia-Pacific region in its ranking of the Best B-Schools 2023-24.

Topics: SP Jain Rankings, SP Jain in the News, Awards & Recognition

In the article published in PagalGuy, Dr Christopher Abraham, Professor and Head of Campus (Dubai), at SP Jain School of Global Management, discusses the key differences between Full-Time MBA and Global MBA programs in the ever-evolving landscape of business education.

Topics: SP Jain in the News, Faculty in the News

In the article published in Poets & Quants, a resource for long-form, magazine cover-length features and profiles, Dr Veena Jadhav, Associate Dean (Global MBA & Master of Global Business) and Associate Professor (Leadership & HRM), SP Jain School of Global Management, discusses the complex process of preparing and securing admission to a global business school MBA program.

Topics: SP Jain in the News, Faculty in the News