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Sadia Riaz

Associate Professor (IT and Research Methods)


  • PhD (Information Technology), Universiti Teknologi PETRONAS, Malaysia, 2012
  • MBA (Information Technology), Mohammad Ali Jinnah University, Pakistan, 2002
  • Research Methodology/Quantitative Research Methods
  • Digital Literacy
  • Critical Thinking
  • Academic Research & Report Writing
  • Innovation & Technology Management
  • Business Disruptive Technologies
  • Basic/Advanced Data Analytics in SPSS
  • Software Engineering
  • Project Management
  • Management Information Systems
  • Analysis and Designing of Business Systems
  • E-commerce
  • Enterprise Resource Planning

Academic experience

  • Associate Professor (IT & Research Methods), SP Jain School of Global Management, Dubai (September 2019 – Present)
  • Assistant Professor (Engineering & Computer Science) and Programme Chair, Amity School of Foundation Studies (February 2015 – August 2019)

Corporate Experience

  • Director IT (Research & Development), Board of Investment, Prime Minister’s Office, Islamabad (August 2012 – September 2014)
  • Deputy Director, Board of Investment, Prime Minister’s Office, Islamabad (September 2008 – July 2012)
  • Investment Advisor (MPIII), Investment Division, Islamabad (November 2007 – September 2008)

Research Interests

  • Usability Engineering
  • Cognitive Learning Models
  • Human Computer Interaction
  • Artificial Intelligence


  • Kaur, M.J., Maheshwari, P., Riaz, S., Mushtaq, A. (2022). Futuristic Communication Systems Using Mobile Edge Computing. In: Tiwari, R., Mittal, M., Goyal, L.M. (eds) Energy Conservation Solutions for Fog-Edge Computing Paradigms. Lecture Notes on Data Engineering and Communications Technologies, vol 74. Springer, Singapore. https://doi.org/10.1007/978-981-16-3448-2_13
  • Riaz, S., Mushtaq, A., Pham, H., Mookim, S., Phan, T. (2022). Analysis of Perceived Usability, Satisfaction and Adoption of Biometric Systems in the Public Transportation Sector of U.A.E. In: Poonia, R.C., Singh, V., Singh Jat, D., Diván, M.J., Khan, M.S. (eds) Proceedings of Third International Conference on Sustainable Computing. Advances in Intelligent Systems and Computing, vol 1404. Springer, Singapore. https://doi.org/10.1007/978-981-16-4538-9_1
  • Riaz, S., Mushtaq, A & Kaur, M.J. (2021). Information Visualization Perception and Limitations for Data-Driven Designs. Taylor & Francis, CRC Press, 1st Edition. https://doi.org/10.1201/9781003083177
  • Paul S.K., Riaz, S., Das, S., (2020). Organizational Adoption of Artificial Intelligence in Supply Chain Risk Management. In: Sharma S.K., Dwivedi Y.K., Metri B., Rana N.P. (eds) Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. TDIT 2020. IFIP Advances in Information and Communication Technology, vol 617. Springer, Cham. https://doi.org/10.1007/978-3-030-64849-7_2
  • Kaur, M.J., Riaz, S., Mushtaq, A. (2020). Cyber-Physical Cloud Computing Systems and Internet of Everything. In: Peng, SL., Pal, S., Huang, L. (eds) Principles of Internet of Things (IoT) Ecosystem: Insight Paradigm. Intelligent Systems Reference Library, vol 174. Springer, Cham. https://doi.org/10.1007/978-3-030-33596-0_8


  • Paul, S., Riaz, S., & Das, S. (2022). “Adoption of Artificial Intelligence in Supply Chain Risk Management” Journal of Global Information Management (JGIM), 30(8), pages 18. Open Access Journal. DOI: 10.4018/JGIM.307569
  • Paul, S., Riaz, S., & Das, S. (2022). “Artificial intelligence adoption in supply chain risk management: Scale development and validation” HO CHI MINH CITY Open University Journal of Science-Economics And Business Administration, 12(2), 15-32. DOI:10.46223/HCMCOUJS. econ.en.12.2.2142.2022
  • Paul, S., Riaz, S., Taneja, A., and Das, S. (2022). “CB-SEM Implementation in R and Python: A Review and Comparative Study”, Journal of Applied Structural Equation Modeling (JASEM). Vol. 6, Issue 1, pp. 1-22. https://doi.org/10.47263/JASEM.6(1)01
  • Riaz, S., Kaur, M.J, and Mushtaq, A. (2020). “Developing happiness quotient among foundation students to support cognitive learning and academic performance". International Journal of Innovation in Education (IJIIE), pp 64-74 https://doi.org/10.1504/IJIIE.2020.106185
  • Ansari, R., & Riaz S., (2020). “Construction of ‘Anti-National’: Framing and Othering Discourse in Indian Media”. Global Media Journal 2020, 18:36. Open Access Journal.
  • Anand, T., Banerjee, A., & Riaz, S. (2020). “Impact of Economic Crisis on SMEs – A Critical Review of Literature”. Journal of Academy of Business and Economics™, 21(2), 5-19. http://dx.doi.org/10.18374/JABE-21-2.1
  • Anand, T., Kapur, M., Banerjee, A., & Riaz. S., (2020). “Qualitative Analysis into Liquidity Management by SMES in the UAE”. International Journal of Entrepreneurship and Small Business 8(August):23-33. https://doi.org/10.37745/ijsber.vol8.no4p23-33.2020
  • Anand, T., Banerjee, A., & Riaz, S. (2020). “Corporate Leadership exposed during COVID 19”. International Journal of Research-GRANTHAALAYAH, 8(9), 351-353.https://doi.org/10.29121/granthaalayah.v8.i9.2020.1602
  • Anand, T., Banerjee, A., & Riaz, S. (2020). “Factors Leading to Sustained Growth of SMES in the UAE: A Concept Paper”. Journal of Advanced Research in Economics and Administrative Sciences, 1(2), 91-105. DOI:10.47631/jareas.v1i2.85
  • Anand, T., Banerjee, A., & Riaz, S. (2020). “Attractiveness of United Arab Emirates”. International Journal of Business Strategy, Volume 20, Issue 1, p47-52, October 2020. http://dx.doi.org/10.18374/IJBS-20-1.4
  • Anand, T., Banerjee, A., & Riaz, S. (2020). “Magnetic Pull by SMEs to achieve sustained growth in the UAE”. Review of Business Research, Volume 20, Issue 2, p63-68, October 2020. http://dx.doi.org/10.18374/RBR-20-2.6
  • Jaffar, B.A., Riaz, S. and Mushtaq, A. (2019). “Living in a Moment: Impact of TikTok on Influencing Younger Generation into Micro-Fame”. Journal of Content, Community and Communication (JCCC). Vol. 10, 12.19/19, pages 187–194.
  • Rajput, B.Q. and Riaz, S. (2019). “Media Reinforcement of Architectural Perceptions towards Place Branding”. International Journal of Recent Technology and Engineering (IJRTE). Vol. 8, Issue-2, pages 230–235. 10.35940/ijrte.B2408.078219
  • Riaz, S. and Mushtaq, A. (2019). “A Pedagogical Evaluation of Knowledge Acquisition by Social Media Users” International Journal of Innovative Technology and Exploring Engineering (IJITEE), Vol. 8, Issue 8, pages 1156–1163.
  • Ruhela, S. and Riaz, S. (2019). “Relationships through the lens of dating applications: A social-imaging and gender based study”. Journal of Content, Community and Communication (JCCC). Vol. 19, JCCC, 06.19/08, pages 50–56.
  • Thankachan, S., & Riaz, S. (2018). “Corporate Stereotyping of Women at Work Places”. PEOPLE: International Journal of Social Sciences, 4(1), pages 186–200. https://doi.org/10.20319/pijss.2018.41.186200
  • Mushtaq, A. Sulaiman, S. Dominic, P. D. D. Riaz, S. and Khalil, M. A. T. (2011). “Integration of OTAs Features in SBTs for Flexible Online Airline Reservation Systems”. Information Technology Journal, Vol. 10, No. 7, pp. 1315–1324. DOI: 10.3923/itj.2011.1315.1324
  • Riaz, S. Rambli, D. R. Salleh, R. and Mushtaq, A. (2011). “Study to Develop a Motivational Scale by Examining Aesthetic-Emotions of Learners’ in Informal Visual Environments”. Information Technology Journal, Vol. 10, No. 7, pp. 1268–1284. DOI: 10.3923/itj.2011.1268.1284
  • Riaz, S. Rambli, D. R. Salleh, R. and Mushtaq, A. (2010). “Study to Investigate Learning Motivation Factors within Formal and Informal Learning Environments and Their Influence upon Web-Based Learning”. International Journal of Emerging Technologies in Learning, Vol. 5, No. 4, pp. 41–50. https://doi.org/10.3991/ijet.v5i4.1338
  • Mushtaq, A. Sulaiman, S. and Riaz, S. (2009). “Flexibility Concept: Facilitating Post-Sale Changes in Online Reservation Systems”. International Journal on Computer Science and Engineering (IJCSE), Vol. 1, No. 3, pp. 156–162.


  • Riaz, S., Mushtaq, A., & Ibrar, H., (2022). “Content Generation in Web 3.0 and Blockchain-Based Decentralized Social Networks: A Theoretical Adoption Framework”. IEEE TENCON 2022, HongKong 1-4 Nov.
  • Riaz, S., Mushtaq, A. (2022). “Tangible-Intangible Outcomes and Challenges of Massive Open Online Courses: A Qualitative Assessment by Generation Y and Z”. 2nd IEEE International Conference on Computing 2022. 14-16 Nov., Kota Kinabalu, Sabah, Malaysia.
  • V. K. Shrivastava and S. Riaz (2022). "Systematic qualitative review of Cloud Computing Adoption Challenges of SME retailers in UAE". IEEE 2022 International Conference on Electrical, Computer, Communications and Mechatronics Engineering ICECCME). 16-18 Nov. Maldives.
  • Paul S.K., Riaz, S., Das, S., (2022). "A Conceptual Architecture for AI in Supply Chain Risk Management". IEEE TENCON 2022, HongKong 1-4 Nov. IEEE TENCON 2022, HongKong 1-4 Nov.
  • S. Riaz, A. Mushtaq and H. Ibrar, "Analyzing and Comparing Public Perception of Facial Recognition, Iris Verification and Fingerprints Based Authentication Systems," 2022 8th International Conference on Control, Decision and Information Technologies (CoDIT), 2022, pp. 641-646, doi: 10.1109/CoDIT55151.2022.9803965.
  • V. K. Shrivastava and S. Riaz, "Business Development Using Big Data within UAE SMEs Retail Sector: Prospects & Questions," 2022 14th International Conference on Computer and Automation Engineering (ICCAE), 2022, pp. 145-150, doi: 10.1109/ICCAE55086.2022.9762414.
  • S. Riaz, M. J. Kaur and A. Mushtaq, "Methodological Application of Bootstrapping for Predictive Data Analytics," 2020 Advances in Science and Engineering Technology International Conferences (ASET), 2020, pp. 1-5, doi: 10.1109/ASET48392.2020.9118215.
  • B. Gaur and S. Riaz, "A Two-Tier Solution to Converge People Analytics into HR Practices," 2019 4th International Conference on Information Systems and Computer Networks (ISCON), 2019, pp. 167-173, doi: 10.1109/ISCON47742.2019.9036312.
  • S. Ruhela and S. Riaz, "An Intelligent Combination: Assessing the Impact of harmonized Emotional and Artificial Intelligence for the Success of Industry 4.0," 2019 10th International Conference on Computing, Communication and Networking Technologies (ICCCNT), 2019, pp. 1-5, doi: 10.1109/ICCCNT45670.2019.8944650.
  • S. Riaz, A. Mushtaq and M. J. Kaur, "Intelligent Tutoring for Informed Feedback in Interactive Learning Environments," 2019 Advances in Science and Engineering Technology International Conferences (ASET), 2019, pp. 1-6, doi: 10.1109/ICASET.2019.8714555.
  • R. Mehreen, S. Riaz, M. J. Kaur and A. Mushtaq, "Predictive Framework to Measure Mental Distress Caused by Economic Crises," 2019 Amity International Conference on Artificial Intelligence (AICAI), 2019, pp. 577-582, doi: 10.1109/AICAI.2019.8701417.
  • R. Ansari, B. A. Jaffar, S. Riaz, M. J. Kaur and A. Mushtaq, "Datamining to Alert the Formation of Women Objectification Stereotypes in Video Games," 2019 Amity International Conference on Artificial Intelligence (AICAI), 2019, pp. 521-526, doi: 10.1109/AICAI.2019.8701256.
  • S. Java, F. L. Basheer, S. Riaz, M. J. Kaur and A. Mushtaq, "Detection of Online Manipulation to Prevent Users Victimization," 2019 Amity International Conference on Artificial Intelligence (AICAI), 2019, pp. 593-599, doi: 10.1109/AICAI.2019.8701330.
  • A. Mushtaq, S. Riaz, H. Mohd and A. Saleh, "Perception and technology adoption trends for autonomous vehicles: Educational case study," 2018 Advances in Science and Engineering Technology International Conferences (ASET), 2018, pp. 1-5, doi: 10.1109/ICASET.2018.8376923.
  • S. Riaz and A. Mushtaq, "A framework of innovation driven eco-system for Dubai," 2017 International Conference on Infocom Technologies and Unmanned Systems (Trends and Future Directions) (ICTUS), 2017, pp. 1-8, doi: 10.1109/ICTUS.2017.8286012.
  • A. Mushtaq and S. Riaz, "Flexible airlines reservation systems using service quality attributes of airelines," 2016 Sixth International Conference on Innovative Computing Technology (INTECH), 2016, pp. 245-250, doi: 10.1109/INTECH.2016.7845037.
  • S. Riaz and A. Mushtaq, "E-learning motivation model based on learner's aesthetic perceptions and schematic thinking in Informal Visual Environments," 2016 2nd International Conference on Information Management (ICIM), 2016, pp. 6-11, doi: 10.1109/INFOMAN.2016.7477526.
  • S. Riaz and A. Mushtaq, "Emerging themes analysis of learner's aesthetic-emotions in E-Learning environments," 2016 Sixth International Conference on Information Science and Technology (ICIST), 2016, pp. 399-405, doi: 10.1109/ICIST.2016.7483446.
  • Riaz, Sadia and Awang Rambli, Dayang Rohaya and Salleh, Rohani (2010). “Integrating Media Psychology within Framework of Instructional Designing for Web-based Learning Environments (WBLEs)”. In: 5th International Conference of E-learning, 12-13 July 2010, Penang, Malaysia.
  • Riaz, S. Rambli, D. R. Salleh, R. and Mushtaq, A. (2010). “Ergonomics & Media Psychology: Perceptual & Visual Limitations to Human Cognition Factors in a Web-based Interface Design.” In Proceedings of International Conference on Intelligence and Information Technology, Vol. 1, Lahore, Pakistan, pp. 493–498.


  • IEEE Member (since 2016)
  • IEEE Technical Member & Reviewer 2017
  • Inderscience Publishers – Approved Reviewer and Member
  • Certified Supervisor Doctorate of Business Administration
  • Data Science Review Journal – Editor
  • Global Media Journal Arabian Edition – Editor