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Audesh Paswan

Adjunct Faculty 


  • PhD, University of Mississippi, USA
  • Post Graduate Diploma in Management, Indian Institute of Management, Ahmedabad, India
  • Bachelor of Technology (Aeronautics), Indian Institute of Technology, Madras, India

  • Marketing
  • Consumer Behaviour
  • Branding

Academic Experience

  • University of North Texas, USA
  • University of Canterbury, New Zealand
  • Institute of Finance and International Management, India
  • University of South Dakota, USA
  • University of Mississippi, USA
  • Lewin, J., Rajamma, R., & Paswan, A. (2015). Customer loyalty in entertainment venues: The reality TV genre, Journal of Business Research, 68 (3), 616-622.
  • Cowan, K., Paswan, A., & Van Steenburg, E. (2015). When Inter-firm Relationship Benefits Mitigate Power Asymmetry. Industrial Marketing Management, 48, 140-148.
  • Hirunyawipada, T., Paswan, A., & Blankson, C. (2015). Toward the development of new product ideas: Asymmetric effects of team cohesion on new product ideation. Journal of Business & Industrial Marketing, 30 (7), 855-866.
  • Ganesh, G., Paswan, A., & Sun, Q. (2015). Are face-to-face classes more effective than online classes? An empirical examination, Marketing Education Review, 25 (2), 67-81.
  • Al-Hidari, A., Iyer, P., & Paswan, A. (2015). Personal level antecedents of eWOM and purchase intention on social networking sites. Journal of Customer Behaviour, 14 (2), 107-125.
  • Guzman, F., Paswan, A. K., & VanSteenburg, E. (2015). Self-Referencing and Political Candidate Brands: A Congruency Perspective. Journal of Political Marketing, 14 (1-2), 175-199.
  • Paswan, A., Gai, L., & Jeon, S. (in press, 2015). Alcohol and college students: Reasons, realization and intention to quit. Journal of Business Research.
  • Iyer, P., Paswan, A., & Davari, A. (in press, 2015). Brands, love, and family. Journal of Product & Brand Management.
  • Iyer, P., Davari, A., & Paswan, A. (in press, 2015). Green Products: Altruism, Economics, Price Fairness and Purchase Intention. Social Business.
  • Paswan, A., D'Souza, D., & Rajamma, R. K. (2014). Value co-creation through knowledge exchange in franchising. Journal of Services Marketing, 28 (2), 116-125.
  • Paswan, A., Crawford, J., Ngamsiriudom, W., & Nguyn, T. (2014). Consumer reaction to price increase: An investigation in gasoline industry. Journal of Product & Brand Management, 23 (3), 220-229.
  • Boakye, Kwabena. G., McGinnis, T., Prybutok,, Victor. R., & Paswan, Audhesh K. (2014). Development of a service continuance model with IT service antecedents. Journal of Retailing and Consumer Services, 21 (2), 717-724.
  • Suryandari, R. T. & Paswan, A. K. (2014). Online customer service and retail type-product congruence. Journal of Retailing and Consumer Services, 21 (1), 69-76.
  • Pei, Z., Paswan, A. K., & Yang, R. (2014). E-tailer's return policy, consumer's perception of return policy fairness and purchase intention. Journal of Retailing and Consumer Services, 21, 249-257.
  • Hirunyawipada, T. & Paswan, A. K. (2013). Does goal constraint help teams produce better new product ideas? Journal of Business Research, 66 (11), 2332-2337.
  • Barat, S., Amos, C., Paswan, A. K., & Holmes, G. (2013). An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions. Journal of Retailing and Consumer Services, 20 (2), 240-247.