Research Interests
Marketing Strategy, Brand Management, Strategic Management across pharmaceuticals, FMCG, automobile, luxury, technology, services, rural and e-commerce
Research Publications
- Evolution, emergence and strategic dominance of Big Pharma amid conditions of consolidation in the global pharmaceutical market, Rangnekar A, Quest Journal of Management Research, Volume I Issue I, 0976-2000, March 2010.
- Patanjali Ayurveda - Spiritual Commerce, Rangnekar A, Quest Journal of Management Research, Volume VII, Issue I, 0976-2000, March 2016.
- PayTM - India's Mobile ATM, Rangnekar A, Quest Journal of Management Research, Volume VIII, Issue I, 0976-2000, March 2017.
- The Evolution of Marketing and Strategic Thought, Rangnekar A, Quest Journal of Management Research, Volume IX Issue I, 0976-2000, March 2018.
- Amazon - Innovations for India, Rangnekar A, Quest Journal of Management Research, Volume IX Issue I, 0976-2000, March 2018.
- Anita Dongre: Global Desi, Rangnekar A, Quest Journal of Management Research, Volume IX Issue I, 0976-2000, Sep-18.
- A Study on the concept of business models, and identifying the different types of business models and revenue models, Rangnekar A, Quest Journal of Management Research, Volume X Issue I, 0976-2000, Mar-19.
Chapters in Books
- The Dabbawallas of Mumbai, Chapter 8, pp 111-133, Cases in Indian management (Volume I), Himalaya Publishing, ISBN 978-93-5024-404-3, May 2008
- McDonald's India Entry Strategy, Chapter 2, pp 18-27, Cases in Indian management (Volume II), Himalaya Publishing, ISBN 978-93-5097-626-5, May 2013
- Ghari Detergent - From No One to Number One, Chapter 4, pp 47-55, Cases in Indian management (Volume II), Himalaya Publishing, ISBN 978-93-5097-626-5, May 2013
- Avantha Group - Family Business and Turnaround Strategy, Chapter 6, pp 68-79, Cases in Indian management (Volume II), Himalaya Publishing, ISBN 978-93-5097-626-5, May 2013
- Sun Pharma - Strategies that Shine, Chapter 3, pp 13-26, Cases in Indian management (Volume III), Himalaya Publishing, ISBN 978-93-5202-830-6, May 2015
- Etail in India - Fast Forward, Chapter 7, pp 66-78, Cases in Indian management (Volume III), Himalaya Publishing, ISBN 978-93-5097-626-5, May 2015
- OYO Rooms - Disruptive Innovation in the Hotel Industry, Chapter 6, pp 57-72, Cases in Indian management (Volume IV), Himalaya Publishing, ISBN 978-93-5273-079-7, May 2017
- Gillette Guard - Indo-vation, Chapter 9, pp 99-108, Cases in Indian management (Volume IV), Himalaya Publishing, ISBN 978-93-5273-079-7, May 2017
- The Dabbawallas of Mumbai - End to End Collaborative Supply Network, Chapter 1, pp 1-9, Cases in Indian management (Volume V), Himalaya Publishing, ISBN 978-93-5299-712-1, Feb-19
- Teaching Marketing with the Case Study Approach, Chapter 10, pp 82-105, Cases in Indian management (Volume V), Himalaya Publishing, ISBN 978-93-5299-712-1, Feb-19
Conferences & Workshops
- Case Method Teaching’- Harvard Business Publishing (2014)
- ‘Supply Chain Excellence’ - IIM Ahmedabad (2014)
- ‘Branding and Innovation’ - TU Delft, Netherlands (2015)
- ‘Case Method Teaching’ - Harvard Business Publishing (2016)
- ‘Teaching With Simulations’ - Harvard Business Publishing (2017)
Awards & Recognition
Awarded a 10-nation scholarship to Europe by the government of Denmark to complete my PhD research. Privileged to interview 32 pharma CEOs, present on my PhD research at corporates and B-schools, and deliver MBA lectures at universities across Europe.
Memberships
- Executive Committee Member, IDMA (Indian Drug Manufacturers Association)
- Chairman, Pricing Committee, IDMA (Indian Drug Manufacturers Association)
- DRDN (Danish Research and Development Network) Denmark