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S P JAIN NEUROSCIENCE LAb

Providing best in class Neuro-Marketing Consulting services & Training

  • Neuro-marketing
    explained
  • Consulting
    Services
  • Certificate in Neuro-Marketing
    & Consumer behavior
  • Services & Training

Neuro-marketing
explained

Traditional market research relies mostly on self-report methods. However survey or questionnaires test the customer’s rational brain while up to 95 per cent of all cognitive processes (attention, retention, retrieval and decision making) occur in the subconscious mind. Neuro-marketing deals with the examination and exploitation of implicit or unconscious consumer’s processes. SPJAIN Neuroscience lab provides actionable and in-depth understanding of consumer behavior basedon most advanced Neuro-science concepts and tools. SPJAIN neuro-science lab is equipped with Imotions Biometric analytical Platform as well industry grade Neuro-Science equipment’s (Eye tracking, EEG, Galvanometric, Facial Expression and integrated Self-reporting used by Neilsen, Deloit…)

Example of autonomic signal detection: Heart rate, Skin Conductance, Pupils dilatation, Facial expression.

Consulting
Services

Certificate in Neuro-Marketing
& Consumer behavior

Services & Training