S P JAIN NEUROSCIENCE LAb

Traditional market research relies mostly on self-report methods. However survey or questionnaires test the customer’s rational brain while up to 95 per cent of all cognitive processes (attention, retention, retrieval and decision making) occur in the subconscious mind. Neuro-marketing deals with the examination and exploitation of implicit or unconscious consumer’s processes. SPJAIN consulting service provides actionable and in-depth understanding of consumer behavior based on most advanced Neuro-science concepts and tools. SPJAIN neuro-science lab is equipped with industry grade Neuro-Science equipment’s (Eye tracking, EEG, Galvanometric, Facial Expression and integrated Self-reporting used by Neilsen, Deloit…)

COURSE DESCRIPTION: Traditional market research relies mostly on self-report methods. However survey or questionnaires test the customer’s rational brain while up to 95 per cent of all cognitive processes (attention, retention, retrieval and decision making) occur in the subconscious mind. Neuro-marketing deals with the examination and exploitation of implicit or unconscious consumer’s processes. SPJAIN graduate certificate in Neuro-Marketing and Marketing research provides participants with actionable and in-depth understanding of consumer behavior based on most advanced Neuro-science concepts and tools. SPJAIN neuro-science lab is equipped with industry grade Neuro-Science equipment’s (Eye tracking, EEG, Galvanometric, Facial Expression and integrated Self-reporting used by Neilsen, Deloit…) to offers participant hands on approach to learning. SPJAIN graduate certificate in Neuro-Marketing and Marketing research delivers solid bases in standard marketing research as well as the skills to analyze and exploit sensorimotor, cognitive, and affective response to marketing stimuli to enable Business executives,brand managers, marketing and sales executives to build deep connection with market audience and maximize their brand equity.

LOCATION: SPJAIN CAMPUSES: SYDNEY, SINGAPORE AND DUBAI.

DURATION: 4 CREDITS COURSE, 6 MONTHS PART TIME

COURSE CONTENT (1 CREDIT, 18 HOURS PER SUBJECT):

• CONSUMER BEHAVIOR
  This 18 hours (1 credit) course provides a deep and practical understanding of the psychological, social, and cultural mechanism behind consumers’ motivation, attitude and behavior to enable marketer to design and implement efficient marketing strategies for public and private organisations.
• MARKETING RESEARCH
  The Marketing research course is an 18 hours course which goal is to equip professionals with the key concepts and methods of marketing research, allowing practitioners to efficiently apply those concepts and tools to real-life business problems.
• NEURO-MARKETING
  This 18 hours lecture based course is a preparatory course to the main the Neuro-Marketing research projects . The course presents the concepts and tools used in the emerging fields of consumer neuroscience and neuromarketing. Such tools includes but are not limited to EEG, Galvanometric and Facial Expression.
• NEURO-MARKETING RESEARCH PROJECT
  This is a group project in which students in collaboration with a corporate partner research and analyze a real business problem and provide practical recommendation using IMOTION advance integrated Neuro-Science tool at ST SPJAIN neuro-science lab.