Hone your team's marketing skills in 3 hours!

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With a clear focus on Targeting and Positioning, BrandPRO is designed to fit 3 hours sessions. In this serious business game, participants have to develop sound strategies for their two brands over 5 simulated years, and get ahead of two virtual but fierce competitors. 
 
Built on extensive experience with world famous Markstrat, BrandPRO will energize your team and generate excitement and friendly competition. 
 
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Participants are in charge of marketing two brands in the BrandPRO world. Their objective is to maximize the value of their company represented by its Share Price Index (SPI).

Over the course of 5 simulated years, they will have to make:

•  Targeting decisions: Decide which customer segments to target and allocate resources accordingly.
•  Product decisions: Influence brand positioning through research & development
•  Pricing decisions: Influence brand positioning through pricing
•  Positioning decisions: Influence brand positioning through communication (and perceptual objectives).
 

The competition will be fierce and teams will have to monitor competitive actions and anticipate their next moves.

Exploiting market research studies effectively will be key to be successful.

•   3 hours of decision making; participants run through the 5 simulated years at their own pace.
•   User Guide for students available online for pre-reading.
•   Introduction in class not mandatory but slides are available for instructors.
•   Debriefing may be done by combining available debriefing tools and asking selected teams to present their strategies.

Team against Computer

INDIVIDUAL TICKET - $285

GROUP TICKET (5 PEOPLE OR MORE) - $250